Advertising News Media

Monday, October 09, 2023

Advertising News Media Blog: PR, SEO and SEM News

Advertising News Media Blog

PR, SEO and SEM News

Human and A.I elements

Man Over Machine!

PR, SEO and SEM Powers Business And Online Business Exposure via Internet Matrix Of Things Says Media Man

Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.

Summaey, Key Points and Keywords

Digital technology has transformed how brands connect with their audiences.

To connect successfully, brands need to take an integrated approach.

Combining the strengths of PR and SEO is one aspect that delivers benefits across a brand's entire marketing strategy.

When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)?

Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO.

Understanding the relationship of PR and SEO in digital marketing

The Public Relations Society of America defines PR as a "strategic communications process that builds mutually beneficial relationships between organizations and their publics." Just a few decades ago, PR professionals relied mainly on newspapers, magazines and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital.

SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand's visibility and ranking on search engine results pages. As Google puts it, SEO is about "helping search engines understand and present content."

Both PR and SEO rely on understanding the brand's audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies.

The best marketing strategies have a few things in common. They are built on a central message or a set of messages woven through the entire campaign. They also use the combined power of a variety of different (digital) marketing channels, making sure that their core messages are recognizable across all of them. Lastly, they are based on a solid strategy and clear objectives. Both of those ensure each strategic element contributes toward achieving the objectives.

Use the same principles to integrate PR and SEO and take advantage of the power of public relations to support search engine rankings. Here are four ways PR supports SEO.

Backlinks

Backlinks from high-ranking, influential websites can transform your rankings. So, how can you convince other websites to link to yours? Enter PR. Compelling storytelling is the strength of PR. Use that strength to craft content others would like to share on their platforms.

Consider blog posts, case studies, or high-quality video content to attract the attention of your target brands. Don't be afraid to send direct links to their brand teams or tag relevant brands if you share social media content.

In most cases, you will spend some time building a relationship before others backlink to you. Stay the course, and you will reap the rewards in the long term.

Keyword research

You don't need to be an SEO expert to understand the importance of keyword research. Knowing how potential customers search for you and optimizing your website accordingly are cornerstones of successful search engine marketing.

To be effective, keyword research needs to include the actual words your audience is looking for and the search intent. Once both are clear, your SEO team needs to share them with your PO professionals. Applying keyword research results only to your website would mean missing out on a large part of the opportunity.

Integrating SEO and content marketing

So-called keyword stuffing no longer works for successful SEO. Search engines are looking for well-organized content that adds value to the person who initiated the search. However, that does not mean that you should remove SEO keywords from your PR content.

The opposite is the case: Skilled PR professionals can utilize target keywords without compromising their storytelling. Think about thought leadership articles, social media posts, and even press releases – all of these forms of content can contribute toward higher rankings.

Monitoring and measuring performance

Measuring the performance and effectiveness of your efforts is critical to understanding what is working and what needs to be adapted. Start by establishing clear key performance indicators (KPIs) to allow you to benchmark successes and understand where improvement is needed.

Most search engines offer a range of analytics tools to help you understand your performance. Make sure those are set up and ready to monitor your activity right from the start.

Best practices

Both PR and SEO require mid- to long-term commitment. Over time, their impact builds up and grows stronger. That is why some of the brands reaping the most noticeable results started their integration a few years ago.

Airbnb, for example, developed relationships with leading influencers and thought leaders as early as 2015 to create content that helped users experience key cities and drove traffic to the accommodation platform. The content created by those influencers contributed to Airbnb's search engine rankings.

Inbound marketing and sales platform Hubspot is another example of a brand integrating PR and SEO successfully. The company realized in 2017 that previous approaches to SEO were no longer as effective. To maximize the potential of their content for search engine rankings, the team not only integrated its own approach but even built a tool customers could use to validate the potential effectiveness of content before creating it.

News

SEO Tips For A Small Business

In the digital age, having a strong online presence is crucial for the success of any small business. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility on search engines like Google, which can drive more organic traffic and potential customers to your site. While SEO can be a complex and ongoing process, there are several quick and effective strategies that small businesses can implement to boost their online presence. In this article, we’ll explore some simple and quick SEO strategies tailored to small businesses.

Optimize Your Website’s On-Page Elements

One of the fundamental aspects of SEO is on-page optimization. This involves optimizing various elements on your website to make it more search engine-friendly:

a. Keyword Research: Identify relevant keywords and phrases that potential customers are likely to search for. Use tools like Google Keyword Planner or SEMrush to find valuable keywords for your niche.

b. Title Tags: Create unique, descriptive, and keyword-rich title tags for each page on your website. These tags appear as the clickable headline in search engine results and should accurately represent the content of the page.

c. Meta Descriptions: Craft compelling meta descriptions that provide a concise summary of your page’s content. Include relevant keywords and a call to action to encourage clicks.

d. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines. Include keywords naturally in your headers.

e. Image Optimization: Compress and optimize images on your website to improve page load speed. Add descriptive alt text to your images for accessibility and SEO benefits.

Create High-Quality, Relevant Content

Content is king in the world of SEO. Producing high-quality, informative, and engaging content is essential for attracting and retaining visitors. Consider the following tips:

a. Blogging: Start a blog on your website and regularly publish articles related to your industry, products, or services. Share valuable insights, tips, and solutions to common problems.

b. Keyword Integration: Incorporate your target keywords naturally into your content. Avoid keyword stuffing, which can harm your SEO efforts.

c. Visual Content: Use a mix of text, images, videos, and infographics to make your content more engaging and shareable.

d. Regular Updates: Keep your content fresh and up to date. Outdated information can negatively impact your search rankings.

e. Internal Linking: Link to other relevant pages on your website to improve user navigation and help search engines understand your site’s structure.

Mobile Optimization

With the majority of internet users browsing on mobile devices, mobile optimization is no longer optional. Google considers mobile-friendliness a significant ranking factor. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless user experience.

Claim and Optimize Your Google My Business Listing

Local SEO is essential for small businesses that serve specific geographic areas. Google My Business (GMB) is a free tool that allows you to manage your business listing on Google. Here’s what you should do:

a. Claim Your Listing: Claim and verify your business on GMB to appear in local search results and on Google Maps.

b. Accurate Information: Ensure your business name, address, phone number, and hours of operation are accurate and consistent across all online platforms.

c. Reviews: Encourage satisfied customers to leave reviews on your GMB listing. Respond to reviews, both positive and negative, to engage with customers and improve your online reputation.

d. Posts and Updates: Use GMB to post updates, promotions, events, and other relevant information to attract local customers.

Build Quality Backlinks

Backlinks (links from other websites to yours) are a vital ranking factor in SEO. However, it’s essential to focus on quality over quantity. Here’s how to build quality backlinks:

a. Guest Blogging: Contribute guest posts to reputable websites in your industry. Ensure the content is valuable and relevant to the host site’s audience.

b. Local Directories: List your business on local directories, industry-specific directories, and review sites like Yelp and TripAdvisor.

c. Social Media: Share your content on social media platforms to increase its visibility and potentially earn natural backlinks when others link to your content.

d. Influencer Outreach: Collaborate with influencers or experts in your niche who can link to your website or mention your products/services.

Conclusion

SEO is a powerful tool for small businesses looking to compete in the digital marketplace. While SEO is an ongoing process, these quick strategies can help you get started and see noticeable improvements in your website’s search engine visibility. Remember that SEO requires patience, monitoring, and adaptation to stay ahead in the competitive online landscape. By consistently implementing these strategies, your small business can establish a stronger online presence and attract more potential customers.

Local SEO Sydney, Melbourne and Brisbane, Australia

In today's digital age, 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If you're not optimizing for local search, you're missing out on a significant chunk of potential customers right in your vicinity.

The web is a bustling hub of business opportunities. If you're a local enterprise looking to stand out, our tailored Local SEO strategies can position you at the forefront of your industry. Our skilled team of Local SEO experts has a proven track record of delivering results for businesses on the east coast of Australia.

We understand the Australian market, its nuances, and what the local audience is searching for. Our strategies have helped numerous businesses rank on the first page of search results.

Our Local SEO packages are designed to be budget-friendly, making them accessible to businesses of all sizes. Our team is just a call away to address any of your concerns or to provide updates.

Our deep understanding of the Aussie market, combined with our expertise in local SEO, has allowed numerous businesses to achieve and maintain a strong online presence in the region. We pride ourselves on our commitment to delivering tangible results and our dedication to our clientele.

SEO Sydney

Media Man Australia (Digital), a leading expert SEO marketing company in Sydney, Australia, is here to skyrocket your online visibility and drive targeted traffic to your website. With our cutting-edge strategies and proven techniques, we ensure that your business stays on top of search engine rankings, generating higher conversions and maximising your ROI. Our team of skilled professionals will work closely with you to understand your unique business needs and tailor a customised SEO strategy that delivers exceptional results.

Don't let your competitors steal the spotlight. Get in touch with Media Man and watch your online presence soar!

Greg Tingle

Media Man Group Marketing CEO and Founder Greg Tingle sees success in SEO, storytelling and cormering niche markets such as mixed martial arts (MMA), pro wrestling (WWE, AEW etc), surf culture, online advertising agencies, MBS (Mind, Body and Spirit) and gaming, casinos and hotels).

Digital Marketing Agency

Sydney and Brisbane

20 Best Digital Marketing Agencies in Sydney and Brisbane

mediaman.com.au

mediamanint.com

digitaluncovered.com › best-digital-marketing20 Best Digital Marketing Agencies in Sydneydigitaluncovered.com › best-digital-marketing CachedPerth SEO Studio. Perth SEO Studio one of Australia’s top digital marketing agencies is based in Sydney and specializes in helping businesses enhance their online presence and achieve higher rankings in organic search results. Wonderful Digital. Wonderful Digital is an award-winning digital marketing agency based in Sydney Australia. With their extensive range of services including SEO PPC social media marketing and website design they have established themselves as one of Australia’s best digital marketing agencies. Humaan. Humaan is a reputable digital marketing agency based in Sydney Australia. With a team of experienced professionals Humaan offers many services including website design and development SEO social media marketing and content creation. Due North. Due North is a renowned digital marketing agency based in Sydney Australia. Their extensive services encompass SEO PPC advertising social media management and content marketing.

Best Digital Marketing Agencies in Sydney | Digital Agency …

Explore the top digital marketing agencies in Sydney. Creative and b2b digital marketing companies offering branding web design UX design eCommerce SEO content marketing PPC email marketing online marketing and social media marketing services in Sydney.

Sydney Digital Marketing Agency ™️ | Digital MarketingDone …

Ready to achieve real business growth with a comprehensive customised digital marketing strategy? Sydney Digital Marketing Agency works with business owners and marketing managers to accelerate revenue growth using Google Ads Social Media SEO Email Marketing and Marketing Automation.

Best Digital Marketing Agencies in Sydney 2023 | Semrush

TOP Professional Digital Marketing Companies in Sydney. List of TOP 26 Digital Marketing Agencies in Sydney. Discover the most skilled marketing agencies from our community to outsource your marketing to.

Top Digital Marketing Companies in Sydney – DesignRush

Readers and online entrepreneurs, that's the SEO News for the day. Tell them Media Man sent you.

Good web surfing and wrestling with the web across the The Internet Matrix Of Things.

By Media Man with some modest assist from A.I! Bard, xAI, Bing et al. Man over machine!

Sunday, October 08, 2023

Advertising News Media Blog: Sports

Advertising News Media Blog

Sports Businss News

Pro Wrestling News

“You’re damn right. It’s a war. I said it was a war. I said it. I’ve always said it was a war, not a but it’s a friendly war. I think. I don’t think about the scrimmage. I don’t think it’s a war. You know, people are going to be getting taken out to the woodshed or that. But I think it’s one of those wars where we want to push you guys. We want to push you guys as hard as we can. We can push you and vice versa. I just think that’s the way it is as far as. Guys are jumping ship. Got to take a break here In a second. I said this was something that was going to happen. It’s going to be something that was going to be happening frequently because now you got some whales to go. That’s just human nature. I don’t care if you were working at FedEx. You lose your job there, you’re going to be looking for somewhere. I’m a writer. You’re going to be looking for somewhere else to go.” - Booker T @BookerT5x

Reality Of Wrestling YouTube
https://www.youtube.com/RealityOfWrestling

Formula One

Oscar Piastri wins Qatar Sprint race, Max Verstappen claims third world title

Australian Formula 1 superstar Oscar Piastri has achieved a feat not seen from a rookie in 15-years as he recorded his first ever win.

Max Verstappen has claimed his third straight Formula 1 world title on Sunday morning after a truly chaotic Qatar Grand Prix Sprint race.

While the Red Bull superstar wrapped up yet another crown, it was Australian rookie Oscar Piastri who reigned supreme after the 19-lap race.

It was a fine maiden Formula One victory for the 22-year-old Australian, but his feat was overshadowed by Verstappen’s achievement, the Dutchman having required only three points to take the title.

His only title rival and Red Bull teammate Sergio Perez was involved in a collision and retired, making him the first “Saturday champion” since Nelson Piquet, father of his girlfriend Kelly, in South Africa in 1983.

Piastri’s win was McLaren’s first since Daniel Ricciardo triumphed for them at the 2021 Italian Grand Prix and it was only the second time this season that Red Bull had been defeated.

Verstappen won the title with six races remaining the season, the greatest margin since 2002 when Michael Schumacher was champion for Ferrari.

His title win enabled him to join a rare club for three-time champions alongside Jack Brabham, Niki Lauda, Nelson Piquet, Ayrton Senna and Jackie Stewart – and an even more elite group of those to have won three in a row, Juan-Manuel Fangio, Schumacher, Sebastian Vettel and Lewis Hamilton.

“I can’t thank you all enough,” Verstappen told his team.

“This has been a fantastic feeling and it has been a fantastic year. We have had some great races and I am super-proud of the team job and it is so enjoyable to be a part of this group of people. To win three times is incredible.” He added that he had no records in sight as targets, but wanted to continue racing and winning.

“We’ll keep on pushing and doing the best we can.” Verstappen, who will start Sunday’s Qatar Grand Prix from pole position, has an unassailable 184-point lead with six races left in the season.

Piastri said: “I am very happy but that was a stressful race. We did a great job.”

His McLaren teammate Lando Norris came home third ahead of Mercedes’ George Russell and Hamilton with the Ferraris of Carlos Sainz and Charles Leclerc sixth and seventh.

Alex Albon of Williams was eighth, two-time champion Fernando Alsono of Aston Martin ninth and Pierre Gasly of Alpine 10th.

After a sweltering day, the sprint race started in warm conditions under floodlights at the Lusail International Circuit, Piastri making an excellent start to pull clear as teammate Norris was engaged by a cluster of skirmishes behind him.

Norris dropped from second to sixth while Russell went through to second ahead of the two Ferraris with Verstappen fifth before Liam Lawson ran off-track in a cloud of dust, prompting a Safety Car intervention On restart, a fiery Alonso pressurised Norris in a wheel-to-wheel battle while Piastri ran wide and allowed Russell through to lead. Logan Sargeant then spun off in his Williams to bring another Safety Car interval.

Piastri had chosen medium compound tyres while Russell, Sainz and Leclerc were all on softs, giving them an early advantage in grip.

Verstappen, in fifth as the Safety Car led into lap six of the 19-lap race, was comfortable in the knowledge that he was on course to clinch his third title by finishing in the top six.

As lap seven began and the Saftey Car went in, Russell stormed into a 1.4 seconds lead ahead of Piastri, who was fending off attacks from Sainz, hoping that his medium tyres would prove more durable in the closing stages.

Perez and Verstappen then began to show Red Bull’s speed, the Mexican moving up to 10th by passing Pierre Gasly and the Dutchman sweeping past both Ferraris in succession on the straight to take third.

On lap 10, Piastri regained the lead, blasting past Russell on the straight while Norris overtook Leclerc for fifth as Perez was entangled in a collision with Esteban Ocon and Nico Hulkenberg, the Mexican spinning across the gravel and out of the race.

Perez was unable to score points and effectively ended his last mathematical hopes for the title, as another Safety Car intervention began, Verstappen being assured of his third crown.

As the racing restarted, on lap 16, it was clear the Dutchman had no intention of taking a third title without a win as he passed Russell down the inside of Turn One to take second and begin his pursuit of Piastri.

Combat Sports Dream Match May Happen

Jake Paul vs Matt Riddle; Boxing, MMA or both?!

Early discussions of a match have occured.

Sometimes dream matches do actually happen!

Jake Paul @jakepaul has developed into a major PPV draw, as has his brother Logan Paul @LoganPaul

Matt Riddle @SuperKingofBros is still yet to fully prove his drawing ability on a global scale, at least suggests his ex boss at the UFC, Dana White. With Riddle's recent release from the WWE "The Bro's" name has been hitting the news more frequently that usual and he's standing out from the pack.

Recent developments may be an opportunity to Riddle to prove the naysayers wrong!

WWE Fastlane Betting Odds

WWE World Heavyweight Champion Seth Rollins @WWERollins (-500 favorite) defends against Shinsuke Nakamura - Last Man Standing match

John Cena @JohnCena and LA Knight @RealLAKnight

(-5000 favorites) vs. Jimmy Uso @WWEUsos & Solo Sikoa @WWESoloSikoa

WWE YouTubehttps://www.youtube.com/wwe

WWE Fastlane Kickoff - October 7, 2023
https://www.youtube.com/watch?v=jDhvIXmysA8&ab_channel=WWE

Combat Sports

UFC @UFC Vegas 80 Results

Main Card (ESPN+ at 7 p.m. ET)

Grant Dawson vs Bobby Green

Joe Pyfer vs Abdul Razak Alhassan

Alex Morono vs Joaquin Buckley

Drew Dober vs Ricky Glenn

Alexander Hernandez vs Bill Algeo

Prelims (ESPN+ live)

Philipe Lins vs Ion Cutelaba

Karolina Kowalkiewicz vs Diana Belbita

Nate Maness vs Mateus Mendonca

Vanessa Demopoulos def Kanako Murata via unanimous decision (29-28 x3)

Aoriqileng def Johnny Munoz via unanimous decision (29-28 x3)

JJ Aldrich def Montana De La Rosa via unanimous decision (30-27 x3)

Sports Business

Formula One upgraded to buy at Citi, says sports rights concerns are 'overblown'

Formula One Group shares were upgraded to buy at Citi, as the investment firm said any concerns about sports rights renewals are "overblown."

Analyst Jason Bazinet raised his rating on Formula One Group (FWONA) shares to buy from neutral and said that concerns over Vegas Grand Prix media rights and the recent renewal for WWE @WWE rights with NBCUniversal have raised investor concern about U.S. sports rights, but those appear to be unfounded.

WWE, which is owned by TKO Group Holdings (TKO) @TKOGrp signed a five-year domestic rights deal with NBCUniversal to bring Friday Night SmackDown back to the USA Network, starting in October 2024.

It was reported that the agreement has similar rates as the old deal, at roughly $1.5B.

In addition, starting in the 2024/25 season, WWE will produce four primetime specials per year which will air on NBC, marking the first time WWE will air on the network in primetime.

Bazinet also said there is "upside" in Formula One Group (FWONA) shares if Apple (AAPL) were to secure global media rights. Earlier this week, it was reported that Apple was considering a multi-billion dollar offer for Formula One's global rights, perhaps to the tune of $2B a year.

Formula One Group (FWONA) shares were little changed in pre-market trading on Friday.

Analysts are largely cautious on Formula One Group (FWONA). It has a HOLD rating from Seeking Alpha authors, while Wall Street analysts rate it a BUY. Conversely, Seeking Alpha's quant system, which consistently beats the market, rates FWONA a HOLD.

Sources: Seeking Alpha, Google Finance, Wires)

Private Credit Expected to Play a Larger Role in Sports Financing - October 2023

Goldman Sachs is reportedly creating a ‘sports franchise’ unit inside of its investment banking division. The group will provide wealthy clients with streamlined access to investment opportunities within the sports industry.

Goldman has a long history of working with major sports properties as an investment bank on ownership tractions, and in helping club owners to secure equity and debt financing for capital intensive projects like new venue construction.

It makes sense that the multinational investment bank and financial services company would look to capitalize on growing interest in sports as an asset class. Professional franchises are in relatively short supply relative to other investment opportunities and Goldman has access to deals.

But there are other ways for wealthy individuals to invest in pro teams, and they can gain exposure to multiple franchises by becoming limited partners in a sports focused fund (think: Dyal Homecourt, Arctos Partners) or multi-club ownership group (think: Fenway Sports Group, Harris Blitzer Sports & Entertainment).

It seems more likely that Goldman could be leaning into a growing market for private credit.

Private credit financing, typically considered non-bank lending, has surged in popularity over the last year (largely outside of sports). In fact, we are said to be in a ‘golden moment’ for the $1.5 trillion industry given the capital flowing into the investment vehicle (see: 10% CAGR).

One primary reason is the return structure. Private credit can generate higher yields and more consistent returns, while having seniority in repayment over equity investments. This makes it an attractive alternative asset relative to more traditional classes with relatively low, but certainly not zero, risk.

Private credit is expected to find a place in sports as club owners increasingly look to leverage real estate to keep franchise valuations rising.

“There is now a much greater willingness by ownership groups to invest [additional] capital in real estate and infrastructure.” Tim Katt (managing director, sports & entertainment, Transwestern) said. “This direct investment approach allows for the ability to unlock new revenue streams both in premium experiences and mixed-use development.”

Multiple clubs are in the process of, or exploring, new stadium construction. Several projects include more than just the playing venue.

The Battery surrounding Truist Park in Atlanta is frequently cited as the roadmap for clubs to follow. The Minnesota Vikings have demonstrated how teams can leverage their headquarters and training facilities to anchor larger development projects.

“The beauty of real estate is that it has the ability to create a 365 day per year connection with fans while sitting completely outside of the league revenue sharing model,” Katt said. “Real estate is the biggest opportunity today in sports and entertainment.”

One consistent challenge sports owners face, however, is the lack of public financing available for stadium related projects. Government entities at the state, regional, county, and municipal level have become weary of using public funds on sporting venues.

That should create opportunities for new allocators–including private credit lenders.

Stadium infrastructure projects fit the profile successful private credit investors look for as sports organizations maintain consistent revenue streams for loan repayments.

Greg Carey and Dave Dase will lead Goldman’s new sports franchise unit. Carey secured the financing for recent stadium/arena projects in New York (Yankees), the Bay Area (49ers), and Los Angeles (Clippers).

Goldman, particularly through Carey’s work, should be able to provide sports franchise clients with unique access to these types of opportunities (and collect commissions in the process).

It is important to note that Goldman has not yet confirmed the exact types of opportunities it plans make available through its new unit. There is also not always a clear delineation between equity and debt. Private debt deals often convert into preferred equity with payment-in-kind (PIK) interest that is only paid out on a sale of all, or a portion of, the team’s equity or assets.

It would make sense, however, for Goldman to provide access to private credit transactions. It would be a meaningful differentiator from other sports banks, and a novel way to potentially provide clients with outsized returns inside a business with skyrocketing valuations.

“Investment into sports is maturing in the same way other alternative asset classes grew in the 2000s and 2010s.” Katt said. “Private real estate finance is [one example] of a unique way to participate in the growth of professional sports value creation without the barriers to entry or lack of control in passive team ownership.”

(John Wall Street)

WWE Fastlane: Potential X Factors for fans

Not spoilers, potential X factors! Speculation only!

Grayson Waller and The Grayson Waller Effect

The Rock

Jade Cargill

Brian Pillman

Samoan Family Dynasty, cousins etc

Old rivals from NXT @WWENXT

WWE Fastlane Press Conference: October 7, 2023

"So, it exceeded my expectations because the energy and the talent in the WWE locker room is incredible. I say this is truly the golden age of sports entertainment. I don't think there's ever been a better time to be in the sports entertainment business and in saying that I don't think there's ever been a better time to be in WWE. We can always romanticize about the Attitude Era, the Ruthless Aggression Era. There's never been more opportunity to be a WWE Superstar than right now and if there's ever an example if someone gives you an inch you make it a friggin mile it's the person to my left right here, LA Knight @RealLAKnight and I don't know if that happens in any other era just because of how few spots there were. So I'm overwhelmed of where the state of the union is at. But at the same time selfishly this trip back has been a gauge for me to kinda test where I'm at and what the future holds for me, and, ah, some of you all watched the match. I was in the thing tonight. I've got some work to do. And I gotta realize that I've got some figuring out to do to function at the leveI I'm used to. To be able to perform at a level that is worthy of what I'm familiar with and what the audience is familiar with. And that's selfishly what this episode in the WWE is for me. To kind of take stock in myself where I feel physically.. I'm 46, I've told everybody that ain't the last one but the last one is on the horizon so I'm just kinda taking stock of where I'm at and I've always promised that I don't ever want to offend the WWE Universe of the effort I put out there and I'm still trying to give it all I've got but I've got to work some some tweaks and find the mojo somewhere. So I'm grateful for my partner for picking up the slack tonight. Fire away" - John Cena

Tuesday, September 19, 2023

Advertising News Media Blog: SEO News

Advertising News Media Blog

SEO, Search Engines, Hunt Machine on the web and more; Gonzo news for business

SEO or Hunt Machine Optimisation is the process of perfecting the website’s visibility to have applicable quests on hunt machines. More visibility in hunt results makes the point attract the attention of the druggies.

Search Machines similar as Google, Yahoo, Bing use technology to bottleneck on the web on different spots. They collect information about each point and also put them in an indicator. Further, the algorithm analyses the runners in the indicator grounded upon numerous different factors to determine the applicable spots that appear in a hunt result. The ranking factors for seo toronto can be keywords, unique content, applicable length of content, image attributes, etc. Optimizing the point with SEO factors can grease crawling and indexing and help the point rank advanced in hunt results. Unlike paid hunt advertisements, organic rankings on point can’t be achieved on hunt machines. thus, it becomes important to optimize websites to rank advanced in hunt results.

When it comes to Statistics, The first five Google quests on the first runner account for 67.60, while only 0.78 of Google quest click on the alternate runner. 70 of the marketers consider SEO more effective than PPC for generating deals. 51 of shoppers surveyed say they use Google to probe a purchase they plan to make online. These are a many statistics to punctuate the significance of SEO in 2021.

An effective SEO strategy can help the runner rank advanced and reach the right followership and increase website business when it comes to businesses. It can also help in getting transformations. Readout why SEO is important for businesses in 2021.

1. Increases visibility of a website

SEO, when done right, can help businesses increase their visibility on the website. It’s the direct motorist of bettered visibility and prints in the hunt results. Using the right keywords, adding backlinks from high sphere authority websites, optimizing metadata on the point, and participating unique content are among the many factors that can help the point increase visibility. SEO facilitates crawling and indexing, which helps in adding the visibility of a website.

2. Increases website business

Organic hunt is pivotal to a business. Search Machines contribute to a business’s visibility, and SEO can help druggies land to the point. SEO builds an online presence, increases website business, and helps the business to grow. The advanced the website ranks, the further business the business shall admit. The first Google hunt result has a28.5 click- through rate which falls down to2.5 for the tenth hunt result.

3. Enhances stoner trust on website

SEO establishes the authority of content on the hunt machine by admitting parameters like unique content, quality backlinks, advanced runner ranking, and stoner geste, which enhances stoner trust in the website. spots that are listed on the hunt machine are considered believable than the runners that are n’t. Quality SEO helps establish business credibility, gives exposure, and enhances its character.

4. This leads to a better consumer experience of the website

SEO can help in perfecting the consumer experience and furnishing quality content to the consumers. It makes the content dependable through quality backlinks and the right keywords. SEO helps search machines in relating the right spots that are helpful to the stoner. Website speed is another criterion that plays an important part. A slow website will have a high brio and tends to distort the stoner experience.

5. Search Machines aren’t perfect, and if you do n’t take applicable way, your website will be ranked lower

Hunt Machines need or, as we call, colorful conditions to identify point applicability. SEO enables the hunt machine to effectively judge its applicability and show the same in the hunt results. The better these conditions are satisfied, the advanced the runner ranks, which can help the business get website business, make credibility, and lead to transformations.

6. High website business would lead to advanced transformations

Transformations can be appertained to the asked thing the point or business has. That can be enabling deals, subscribing to a service, adding readership, etc. Quality SEO promotes high website business which in turn leads to advanced transformations. High-engaging websites are bound to get a better conversion as they can gather maximum eyeballs.

Conclusion

SEO has come a critical element to the online success of businesses. Businesses who want to make sure of their strong online presence need to invest in SEO.

Tell them Advertising News Media sent you.

Monday, September 11, 2023

Saturday, September 09, 2023

Advertising News Media Blog

Advertising News Media Blog

MMA/Pro Wrestling News

UFC And WWE To Close Merger Next Week, Make New York Stock Exchange Debut As TKO Group

UFC remains world's number one combat sports promotion in almost all metrics

WWE remains world's number one pro wrestling promotion in all metrics

Endeavor Group management enjoyed strong relationship and mutual respect for WWE's Vince McMahon many years ago; Led to official talks...

UFC parent Endeavor Group and WWE advised they expect to close the planned merger of UFC and WWE on September 12th. That’s ahead of schedule as Endeavor stated in August it expected the deal to close in mid-to-late September. This can be viewed as a positive sign.

Endeavor and WWE announced a deal last spring for the Ari Emanuel-led firm to take control of WWE and merge it into a new, stand-alone entity with UFC. The pro wrestling and mixed martial arts powerhouse will be called TKO Group Holdings and trade on the New York Stock Exchange. Valued at $21 billion, TKO will be a subsidiary of Endeavor, with 51% control. WWE (Raw, SmackDown) will control 49%.

Emanuel will be CEO. Dana White will continue as president of UFC.

Vince McMahon, WWE’s longtime leader, executive chairman and major shareholder, who masterminded the deal with Endeavor, was set as executive chair of the new company’s board. In early August, WWE announced federal law enforcement agents had executed a search warrant and served a federal grand jury subpoena on McMahon although no charges had been brought. WWE CEO Nick Khan also advised then that McMahon was on a medical leave of absence until further notice following spinal surgery.

WWE launched an internal probe of McMahon in 2022 to investigate allegations of payments to women, which it found had totaled close to $20 million and that caused it to revise several quarterly financial statements. The probe concluded last November and McMahon paid the company $17.4 million for costs incurred.

“As previously disclosed on June 17, 2022, a Special Committee of the Board of Directors was formed on June 15, 2022 to investigate allegations of misconduct by Vince McMahon. As previously disclosed, the Special Committee investigation was completed during the fourth quarter of 2022. However, related government investigations remain ongoing,” the company said in SEC filing August 2.

The vast majority of pro wrestling fans and media are excited about the merger. Some staff in the WWE are understood to have some mixed feelings with the deal as in the history of company mergers it's not uncommon for some jobs to be lost for cost efficiencies. The higher one performers, in the ring, and/or in the office and corporate environment, the safer their job would likely be.

Staff, management and wrestlers continue to step up to impress the powers that be. At this stage nobody wants to hear the famous words heard from time to time, "We wish you well with your future endeavours".

Buzz remains strong for the WWE coming off record breaking numbers for a string of its recent premium live events (formally known as Pay-Per-Views), and the UFC is currently presenting a very solid card in Australia - UFC 293, coming off Fight Week down under. UFC media and media related events have been packed and have achieved worldwide and strong industry news coverage. You can bet the UFC (and WWE) powers that be are watching closely - we already know they follow the news, online news and social media buzz.

Little wonder wrestlers and legends to be such as John Cena, Grayson Waller and Logan Paul fit so well into the WWE marketing and media machine. Pub, sports bar, watercooler and cafe talk includes potential dream matches with the UFC's 'Bam Bam' (into The Bloodline), Volk vs Stone Cold Steve Austin, and Sean Strickland has the "killer heel or mega babyface" persona, just as long as WWE PR can control the beast. Everything is a risk, especially in the world of MMA meets UFC, but TKO and the brains trust has managed things beautifully over the course of this history making deal says Media Man.

Pro Wrestling and USA Wrestling News Update

Gable Steveson @GableSteveson Steps Back from 2023 World Championships

USA Wrestling has revealed that 2020 Olympic gold medalist Gable Steveson will not be participating in the upcoming 2023 Senior World Championships set for September 16-24 in Belgrade, Serbia. Steveson, a Minneapolis native, had previously signaled his return to freestyle wrestling with a victory at the 2023 U.S. Open in Las Vegas and a subsequent win at Final X in Newark, N.J.

Steveson has appeared on the NXT @WWENXT pro wrestling broadcast a handful of time over the past year. He's done some promos, one or two match interference and had officially one match. The sports legend has a love and passion for pro wrestling and the NXT contract has enabled more financial stability.

Steveson's absence from the tournament clears the way for Mason Parris to step in as his replacement in the 125 kg men's freestyle category. Based in Ann Arbor, Mich., Parris holds number 2 position on the 2023-24 U.S. Senior Men’s Freestyle National Team. This event marks his inaugural appearance at a Senior World Championships representing Team USA.

2020 Olympic champion Gable Steveson (Minneapolis, Minn./Gopher WC RTC) has notified USA Wrestling that he will not be competing in the 2023 Senior World Championships at 125 kg in Belgrade, Serbia in September.

Replacing Steveson in the 125 kg position in men’s freestyle at the World Championships is Final X runner-up Mason Parris (Ann Arbor, Mich./Titan Mercury WC/Cliff Keen WC). Parris, who is No. 2 on the 2023-24 U.S. Senior Men’s Freestyle National Team, will be competing in his first Senior World Championships for Team USA.

Steveson returned to freestyle wrestling for the first time since the Olympic Games in Tokyo when he won the 2023 U.S. Open in Las Vegas in April, then secured his position on the 2023 U.S. Senior World Team with his victory at Final X in Newark, N.J. in June.

Parris will compete at the Senior World Championships in Belgrade, Serbia, September 16 and 17.

Parris was a 2019 Junior World champion in men’s freestyle at 125 kg, competing in Tallin, Estonia. Other freestyle achievements include a 2022 U.S. Senior Open title, runner-up in 2023 Final X, second place at the 2023 U.S. Open, runner-up at the 2021 World Team Trials and a third-place finish at the 2020 U.S. Olympic Team Trials. Parris most recently won a gold medal at the United World Wrestling Ranking Tournament in Hungary.

He has a 2023 NCAA champion for Michigan at 285 pounds. Parris won the 2023 Dan Hodge Trophy as the nation’s top college wrestler, going undefeated for the Wolverines with a 33-0 record, with 21 bonus point wins.

Parris was a 2021 NCAA runner-up. He was also fifth in the 2022 NCAA Championships. In 2020, when the NCAA Championships were cancelled, Parris was named NWCA First-Team All-American.

A native of Lawrenceburg, Ind., Parris won three Indiana state high school titles for Lawrenceburg High School.

News

Streaming vs Cable Channel news; Writers Strike shines more light; Streaming entertainment disruption to business models afoot

Most U.S and global streaming services continue to be unprofitable, with Neflix being the exception, with most studios still shooting for 2025 to break even. The subscriber televison business continues to decline in quality most people believe, but not all will admit. Sports and news media channels continue to seek out other options and business models.

On Friday morning, Charter Communications held a conference call with Wall Street analysts where it said it was prepared to abandon its video business if it couldn’t come to a “transformative” deal with The Walt Disney Co. to try and salvage the pay TV bundle. The company is one of the top pay TV providers domestically, with 14.7 million subscribers — just short of leader Comcast’s 14.9 million but above satellite rivals DirecTV (12.3 million) and Dish (6.9 million). Charter, like those other pay TV firms, has also lost video subs, about 200,000, in its latest quarter, per a Leichtman Research tally.

“We’re on the edge of a precipice. We’re either moving forward with a new collaborative video model, or we’re moving on,” Charter CEO Chris Winfrey said on the call. “This is not a typical carriage dispute. It’s significant for Charter, and we think it’s even more significant for programmers and the broader video ecosystem.”

Charter, in a Powerpoint presentation that accompanied the call, wrote that “programmers are caught in a self-imposed dilemma as they have moved content to their DTC products for short-term profit maximization and their management teams are not incentivized to drive business for the long-term,” arguing that studios like Disney and Warner Bros. Discovery chose to wreck their pay TV business (by moving most original shows to subscription video on-demand services, and pushing for higher and higher fees for sports channels) to pursue the streaming riches that Netflix promised.

“As an industry we failed to come together quickly to create that consumer friendly product,” Winfrey said. “Programmers then made high value content available for anyone to access on websites, and soon thereafter through emerging streaming applications such as Hulu, which was initially free. At the same time programmers believed that their content libraries could create so called incremental streaming service revenues by selling this content to Netflix.”

Media Man Wrap-Up

Something is going to give. It's a perfect storm approaching. This comes are most streaming TV viewers globally are turning off the paid services in favor of other freed channels such as Tubi @Tubi , YouTube @YouTube /YouTube Movies, and seeking out other TV streaming channels with more legacy content such as Australia's SBS On Demand @SBSOnDemand Some people are even focussing more on making more of their own content, or just spending more time in nature, at the beach and in non- tech endeavors.

(Sources: Wires, AP, The Hollywood Reporter, Variety, Charter Communications, The Wall Street Journal and X @X (formally Twitter buzz)

Bitcoin/Cryptocurrent News

Elon Musk Revealed To Be ‘Quietly’ Funding Crypto Rival To Bitcoin Amid Price Crash

Elon Musk, the TeslaTSLA @Tesla billionaire who embarked on a mission to transform Twitter into the X "everything app" last year, has been eyeing a major "PayPal update" that could cause bitcoin and crypto price chaos.

The bitcoin price rally this year has stalled in recent weeks—though crypto traders are braced for a "crazy" September—dragging down crypto prices and Elon Musk's "fav" bitcoin rival dogecoin, a meme-based fork of bitcoin created as a "joke."

Now, Musk has been revealed to have been "quietly" funding dogecoin development—even as the dogecoin price has collapsed 90% from its all-time high, crashing along with bitcoin and other cryptocurrencies.

Before snatching Twitter (now X @X ) last year for a staggering $44 billion, Musk considered creating "a new social-media platform based on the blockchain" that "could have a payment system using dogecoin, the semi-serious cryptocurrency whose development he had been quietly funding," Musk biographer Walter Isaacson wrote in an excerpt of his new book, titled simply Elon Musk, published in the Wall Street Journal.

The level of Musk's funding or investment in dogecoin isn't clear but he has previously said he wants to "upgrade" dogecoin to "beat bitcoin hands down" and "become the currency of Earth."

In July, Musk, who has said he personally owns the cryptocurrencies bitcoin, ethereum and dogecoin, quietly added the dogecoin Ð symbol to his X account amid a flurry of interactions with dogecoin fan accounts—with bitcoin and crypto market watchers predicting Musk's plans for X could be an "absolute game-changer."

Dogecoin which blasted into the crypto top ten in 2021 alongside a meme and influencer-fueled rally, crashed back along with the bitcoin price and other major cryptocurrencies through 2022 but has held onto some of its gains, making the combined dogecoin network worth around $9 billion.

In recent months, Musk has reportedly been plotting with Wall Street executives to turn X (Twitter) into an "updated version of PayPal" and has recently been on a state money transmitting license acquiring spree.

So customers, are you ready for "The Everything App" with crypto plus on the side and much more from X Corp!

Quotes in the spirit of UFC Fight Week down under in Sydney, Australia

The Art Of War, by Sun Tzu

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”

“If you know the enemy and you know yourself, you need not fear the result of a hundred battles"

"If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter" - George Washington

"War - An act of violence whose object is to constrain the enemy, to accomplish our will" - George Washington

Combat Sports News:

UFC @UFC 293. Sunday, 10th September, 2023 Sydney, Australia

Israel Adesanya aka "The Cringe Lord" per SS quote, or aka "The Stylebender" vs Sean Strickland @SStricklandMMA aka "Tarzan" for The Middleweight Title

The vast majority of Aussie fight fans have really taken a liking to Tarzan er Strickland, whose verbal punches sting almost as hard as his hits in the Octagon (or on the street or anywhere else).

USA/Australian Alliance vs China for the main event says some segments of fans and news media; Not much mention of New Zealand. Monster vs Nails and 'The Puppy King'. Cheers to a hell of a tough fight for the (current) champ and challenger.

Tai "Bam Bam" Tuivasa @bambamtuivasa vs Alexander Volkov @AlexDragoVolkov

Combat Sports News

UFC 293. Sunday, 10th September, 2023

Sydney, Australia

Israel Adesanya @stylebender vs Sean Strickland @SStricklandMMA for The Middleweight Title

Tai Tuivasa @bambamtuivasa vs Alexander Volkov @AlexDragoVolkov

Manel Kape vs Felipe dos Santos

Justin Tafa vs Austen Lane

Tyson Pedro sv Anton Turkalj

Undercard:

Carlos Ulberg vs Jung Da-Un

Jack Jenkins vs Chepe Mariscal

Jamie Mullarkey vs John Makdessi

Nasrat Haqparast vs Landon Quinones

Mike Mathetha vs Charlie Radtke

Shane Young vs Gabriel Miranda

Kevin Jousset vs Kiefer Crosbie

Wrestling and Surfing Connection!

Hulk Hogan tells Joe Rogan

"Wishes He Was Laird Hamilton". "I wanted to be him."

"That's the surfer guy right?" Hogan asks.

"Yeah, he's a freak, like a real physical freak. The guy's a maniac about training and recovery and nutrition," Rogan answers.

"This is really gonna sound weird to say because I've never admitted this in front of anybody, but I wanted to be him."

Rogan : "You wanted to be Laird Hamilton?"

"When I saw him ride those big waves bro. That big, tall, blond guy that was built like crazy. I said, man, I could have been him instead of me". Hogan.

"That's crazy, 'cause you're Hulk Hogan," Rogan says.

"Could you imagine riding one of those waves, bro? The rush?"

"I have several friends who are big wave surfers and I am in awe" Rogan.

"On a short board. I mean that's insane. Bro, you fall off, you might not come out of that thing". Hogan.

"Do you surf?" Rogan's co-host.

Hogan says his former lawyer, who was president of the Malibu Surf Club, taught him to surf on "little baby two to three-foot breakers."

He'd also rent boards and surf Diamond Head when he'd visit Hawaii.

Video/Audio via Spotify

Wrestling and Surfing Connection!

Hulk Hogan @HulkHogan tells Joe Rogan @joerogan :

"Wishes He Was Laird Hamilton". "I wanted to be him."

"That's the surfer guy right?" Hogan asks.

"Yeah, he's a freak, like a real physical freak. The guy's a maniac about training and recovery and nutrition," Rogan answers.

"This is really gonna sound weird to say because I've never admitted this in front of anybody, but I wanted to be him."

Rogan : "You wanted to be Laird Hamilton?"

"When I saw him ride those big waves bro. That big, tall, blond guy that was built like crazy. I said, man, I could have been him instead of me". Hogan.

"That's crazy, 'cause you're Hulk Hogan," Rogan says.

"Could you imagine riding one of those waves, bro? The rush?"

"I have several friends who are big wave surfers and I am in awe" Rogan.

"On a short board. I mean that's insane. Bro, you fall off, you might not come out of that thing". Hogan.

"Do you surf?" Rogan's co-host.

Hogan says his former lawyer, who was president of the Malibu Surf Club, taught him to surf on "little baby two to three-foot breakers."

He'd also rent boards and surf Diamond Head when he'd visit Hawaii.

Video/Audio via Spotify