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Advertising News Media Blog: Web Tips
Advertising News Media Blog
Media Man Web Tips
SEO Terms
Keywords: Keywords are the words that users plug into a search engine whenever they seek out information over the web.
Organic traffic: Organic traffic is any traffic that comes to your site over a search engine search, excluding those who click on PPC links.
SERP: Search engine results page.
PPC: Pay-per-click advertising is an advertising strategy to rank products or landing pages above the normal Google SERP results. These links will say “ad” next to them.
User intent: The intent of the keyword search (e.g., is the user asking a question or looking to buy a product).
Meta tags: Snippets of text designed to describe a webpage to a search engine. For example, the title of the page is contained in an HTML title tag attribute.
Ranking factors: Any algorithmic factor designed to influence a page’s ranking in a search engine for a particular keyword search.
Crawling: The ability of search engines to find web pages on your site.
Indexation: The ability of search engines to include your web pages in its web index.
Technical SEO: The backend details of a website, including a web page’s speed and mobile rendering, which impacts its search rankings.
On-page SEO: A list of ranking factors, including meta tags and header tags, designed to help a page rank higher in search results.
Off-page SEO: A list of ranking factors, including link building and acquisition, designed to improve your website’s visibility and authority.
Link building: The manual process of building backlinks or hyperlinks to a website, which is a vital ranking factor for most search engines.
Algorithm updates: Any update to Google’s core algorithm (e.g., Penguin, Panda) that influences a broad range of search rankings.
Core Web Vitals: Technical SEO factors that Google finds important in determining a page’s potential user experience.
E-A-T: Expertise, Authority, Trust. A set of guidelines Google suggests to marketers to evaluate whether their content meets these criteria.
UX: User experience.
Friday, March 29, 2024
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Monday, March 18, 2024
Advertising News Media Blog: Prague Gaming and Tech Summit
Advertising News Media Blog
Insights from Prague Gaming & TECH Summit 2024 Speakers (pre-event)
Sent on behalf of European Gaming
As we approach the Prague Gaming & TECH Summit, we've engaged with some of the event's notable speakers to gauge the pulse of what's on the horizon for the gaming and tech industries. Their insights provide a glimpse into the evolving landscape, highlighting the importance of adaptability, innovation, and strategic foresight.
We asked some of our speakers to reply to the below questions:
What has been the most surprising or valuable lesson in your career within the gaming/tech
sector?
Can you tell us about a project or achievement in your career that you're particularly proud
of?
What do you think are the biggest challenges facing the gaming and tech industries
today?
Here is what they’ve replied.
Viktoria Soltesz: Mastering the Financial Game
Viktoria Soltesz, a pivotal figure in the payment solutions space, shared a crucial lesson from her career: the significance of a well-crafted payment plan. Through her work, Soltesz has observed the downfall of companies due to inadequate financial strategies, emphasizing that such pitfalls are easily avoidable with proper planning. Her recent book, "Moving Money - How Banks Think," aims to demystify banking and payment processes for businesses, advocating for informed financial decision-making within the gaming and tech sectors.
Aleksandra Andrishak: The Power of Continuous Learning
Representing Slotsjudge, Editor in Chief Aleksandra Andrishak looks forward to delving into topics like iGaming and blockchain at the summit. Andrishak highlights the transformative work undertaken at Slotsjudge in 2023 and stresses the importance of perpetual learning in the fast-paced gaming industry. Her advice to newcomers is to embrace innovation and remain adaptable to stay ahead.
Jakub Tesar: Blockchain's Expanding Horizon
Jakub Tesar predicts a promising future for blockchain technology, especially within the Ethereum ecosystem, and the rise of Web3. He envisions a world where gamers have greater control over virtual collectibles and in-game items, thanks to blockchain. Tesar anticipates GenAI
revolutionizing game interactions and narratives, urging industry professionals to experiment with blockchain's burgeoning use cases.
Kaspar Szymanski: Navigating SEO in the Gaming and Tech World
Kaspar Szymanski, with his rich background in Google Search, identifies the challenge of distinguishing brands in a saturated market. He argues for a focus on unique selling propositions and long-term growth strategies. At the summit, Szymanski aims to dispel SEO myths and offer
actionable advice, emphasizing that SEO setbacks can lead to significant growth opportunities.
Jasmina Poglavc: Data-Driven Innovation in iGaming
Jazz underscores the impact of advanced data analytics and AI in enhancing the iGaming experience through personalized player engagement. She points out the challenges of data privacy and navigating the regulatory landscape, advocating for a shift towards more player-centric and
responsible gaming practices.
These insights from our speakers highlight a common theme: the gaming and tech industries are at a critical juncture, facing challenges that span financial planning, regulatory navigation, and technological innovation. The Prague Gaming & TECH Summit stands as a pivotal
platform for addressing these challenges, fostering dialogue, and paving the way for future advancements.
As we anticipate the rich discussions and networking opportunities at the summit, it's clear that adaptability, continuous learning, and strategic planning are key to navigating the future of gaming and tech. Join us in Prague to explore these themes and more, shaping the trajectory of these dynamic industries.