Wednesday, August 31, 2022

Advertising News Media Blog: Casino News Media and Media Man Group: News from Las Vegas, Canada, Australia and across the globe

Advertising News Media Blog

Casino News Media and Media Man Group: News from Las Vegas, Canada, Australia and across the globe


Nevada records fourth highest July gaming win in history and second highest on the Strip

Nevada gaming surpassed $1 billion in revenue for the 17th consecutive month in July, marking the fourth highest monthly total in history at $1.31 billion and the second highest ever on the Las Vegas Strip. It took a record July 2021 to keep last month from surpassing that total. July 2022’s revenue decreased $43 million, a drop of 3.2%, from the $1.35 billion in July 2021, according to the Nevada Gaming Control Board.


IGT to pay $270 million to settle social gaming lawsuit

Global gaming giant IGT says it will pay almost US$270 million to settle a class action lawsuit brought against it by customers of its former social gaming subsidiary DoubleDown Interactive Co Ltd (DDI). The company said this week that it has reached an agreement in principle in the case of Benson v DoubleDown Interactive LLC, which was first launched in 2017 just a few months after IGT disposed of DDI in a hefty US$825 million deal.


Ontarians wager $4 billion (CAD), market produces $162 million gaming revenue in first quarter

The public can finally see numbers indicating how Ontario‘s new regulated iGaming and online sports betting market is performing since its launch on April 4. Ontarians wagered more than $4 billion (CAD) and the market produced $162 million total gaming revenue — from iCasino, online sports betting, and online poker — for the period of April 4-June 30, according to the first revenue report released by iGaming Ontario. (As of Aug. 30, $1 CAD is equal to $0.76 USD.)


California: Top elected officials voice opposition to Proposition 27

Though California Gov. Gavin Newsom deems himself neutral on Proposition 27, the digital sports betting ballot initiative with funding earmarked for homelessness and mental health programs, several other key elected officials voiced strong opposition to the measure Monday in describing it as a sham. “Proposition 27 exploits California’s tribes and our resources while making no real investments in California,” Lt. Gov. Eleni Kounalakis said in a press release shared by the No on 27 campaign.


VSiN’s announces new fall lineup featuring Broadcast Hall of Famer Brent Musburger

VSiN’s new fall schedule that launches today will be headlined by a member of the Sports Broadcasting Hall of Fame. “Countdown to Kickoff with Brent Musburger,” is the centerpiece of NFL football coverage on Sundays by the Las Vegas-based sports betting network owned by DraftKings. “The addition of this new programming and its industry leading talent will position VSiN to provide the growing number of sports bettors in the U.S. with expert betting insights and premium content,” said VSiN General Manager Len Mead in a statement.


Las Vegas: Circa, Able Baker Brewing partner to create ‘Vegas Vickie Neon Blonde’ beer

Las Vegas’ famous neon kicking cowgirl now has her own beer. Able Baker Brewing Company and Circa Resort & Casino in downtown Las Vegas have teamed up to create a custom blonde lager beer – the Vegas Vickie Neon Blonde. The new brew pays homage to the iconic kicking neon cowgirl, Vegas Vickie. According to a news release, the the 4.5% ABV beverage, which is only available at Circa, will be served in a 16 oz. can. The drink is described as a crisp and clean lager with more character and depth of flavor than the standard light beer.


Ainsworth returns to profit in FY22 as American markets boost recovery

Australian slot machine supplier Ainsworth Game Technology Limited (AGT) returned to profit in the financial year ended 30 June 2022, aided by improved performance in Latin America and the global-wide recovery from the COVID-19 pandemic. Profit After Tax reached AU$11.8 million (US$8.2 million), reversing an AU$53.4 million (US$37.1 million) loss in FY21 on the back of a 38% year-on-year increase in revenue to AU$220.2 million (US$152.9 million). This included revenue of AU$100.7 million (US$69.9 million) in the first six months of the financial year and AU$119.5 million (US$83.0 million) in the second half.



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Monday, August 22, 2022

Advertising News Media Blog: Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties

Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties

HOLLYWOOD, Fla., Aug. 3, 2022 /PRNewswire/ -- Joe Lupo has been named President of the future Hard Rock Hotel & Casino Las Vegas, subject to regulatory approval of Hard Rock International's previously announced plans to purchase The Mirage Hotel & Casino from MGM Resorts International. Lupo will take over the role once the Nevada Gaming Commission licensing process has concluded. An Ohio native, Lupo has more than three decades of casino gaming experience. He was named President of Hard Rock Hotel & Casino Atlantic City in November 2018, after spending two successful years at Seminole Hard Rock Hotel & Casino Tampa.

Lupo's new position in Las Vegas was announced today by Hard Rock International Chairman Jim Allen, who is the driving force and vision behind Hard Rock International's purchase of The Mirage Hotel & Casino and the company's plan to construct an iconic Guitar Hotel on the Las Vegas strip.  Allen said Lupo is uniquely qualified to become the President of Hard Rock Hotel & Casino Las Vegas.

"As president of the Hard Rock Hotel & Casino Atlantic City for the past four years, Joe Lupo has achieved amazing results," said Allen. "Thanks to his dedication and expertise, financial results continue to outperform expectations, while our team members share an unmatched commitment to guest service and satisfaction. I am confident Joe Lupo will achieve even greater success at the Hard Rock Hotel & Casino Las Vegas."

Lupo is no stranger to Las Vegas, having worked at various Boyd Gaming properties in Las Vegas and in Laughlin, Nevada, including the former Stardust Hotel & Casino Las Vegas, where he was the Director of Race and Sportsbook.  He is a graduate of the University of Nevada, Las Vegas.

In Atlantic City, Anthony Faranca will be promoted to property President, subject to regulatory approval, effective September 1. A Philadelphia native, Faranca is a seasoned casino executive with extensive experience managing large gaming properties in several states including Maryland, Nevada, Pennsylvania, and New Jersey.

"Anthony's deep knowledge of the Atlantic City and Northeast region is an invaluable asset to the company," said Jim Allen. "We are confident that Anthony will continue Hard Rock Hotel & Casino Atlantic City's legacy of success and impactful leadership in the community."

Faranca began his casino career in Atlantic City as a Guest Services Manager and was promoted through the ranks to Regional Vice President of National Casino Marketing at the four Caesars Atlantic City properties. Faranca eventually relocated to Philadelphia and was appointed Vice President and General Manager of Parx Casino in 2009. Faranca then moved to Las Vegas to join Station Casinos and served as Vice President and General Manager for the Palms Casino Resort while also managing the company's enterprise-wide strategy for Table Game operations.

Faranca returned to the east coast in 2019 and joined the Cordish Companies as Vice President and General Manager of Live! Casino in Hanover, MD. In this role Faranca navigated the COVID-19 pandemic, launched a FanDuel Sportsbook, and opened a 5,000-seat event center.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power's North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes' Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com

SOURCE Hard Rock International

Sunday, August 14, 2022

Advertising News Media Blog: AEW: Fight Forever wrestling videogame

AEW: Fight Forever wrestling videogame

Developed by YUKE’s Co, Ltd., creators of numerous, multi-million unit selling wrestling games, AEW: Fight Forever combines that nostalgic arcade-wrestler feel with innovative All Elite Wrestling finishers and tandem offensive moves. All Elite Wrestling is currently taking TNT and TBS networks by storm every week with their Rampage and Dynamite shows, featuring some of the biggest legends to enter the ring plus a stable of brand new, high-flying, AEW talent. AEW: Fight Forever brings the best of the best from that talent roster together in one game! Online co-op wrestling is going completely next level in Fight Forever with Tag Team matches that feature sequences of team maneuvers performed with simple commands. A deep career mode, wrestler customization, signature AEW arenas, multiple match types and more match types than you can count, including some good ol’ fashioned, unsanctioned fun, all await!

AEW Fight Forever

Has WWE 2K met its match?

THQ Nordic

ALL ELITE WRESTLING is finally getting its long-awaited video game. Titled AEW Fight Forever, this is the wrestling promotion’s first fully-fledged console game, hopefully serving as a worthy competitor to the WWE 2K series.

It’s also developer Yuke’s first professional wrestling project since creating WWE 2K19 in 2018, after working on WWE games for over 18 years. With that in mind, there’s a lot of excitement for the upcoming game. Here’s everything we know about it so far.


MATCH TYPES

Single Matches

Tag-Team

3-Way

4-Way

Ladder Matches

Casino Battle Royale

Falls Count Anywhere

Unsanctioned Lights-Out (allows use of weapons)

Exploding Barbed Wire Déath Matches


WHO IS THE AEW FIGHT FOREVER DEVELOPER?

Yuke’s, the Japanese team that worked on WWE games since 2000 is in charge of developing AEW Fight Forever. The studio ended its partnership with 2K in 2019 and began working on the AEW game shortly thereafter.

Given the developer’s rich history in developing professional wrestling games, expectations for the upcoming AEW game are through the roof.


WHAT IS THE AEW FIGHT FOREVER ROSTER?

AEW Fight Forever

Thunder Rosa, Abandon, and Yuka Sakazaki perform in a triple-threat match.

The full roster for AEW Fight Forever has yet to be revealed, but there are several wrestlers confirmed to make an appearance:

Abandon

Adam Cole

Adam Page

Chris Jericho

CM Punk

Cody Rhodes

Darby Allin

Dr. Britt Baker D.M.D.

Hikaru Shida

Jade Cargill

Jon Moxley

Jungle Boy

Kenny Omega

Kris Statlander

Nyla Rose

Owen Hart

Pentagon

Thunder Rosa

Yuka Sakazaki


Websites

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AEW Games Facebook


Friday, August 12, 2022

Advertising News Media Blog: Top 100 Websites available for media, advertising and publicity campaigns via Media Man website network: Australia-wide and global opportunity

Top 100 Websites available for media, advertising and publicity campaigns via Media Man website network: Australia-wide and global opportunity




Advertising News Media Blog: Google Featured Snippet Callouts, False Premises, MUM & More (Search Engine Roundtable)

Google Featured Snippet Callouts, False Premises, MUM & More (Search Engine Roundtable)

Search Engine Roundtable YouTube

Google MUM Gives Featured Snippets Consensus, Google Breaks Bad, Ranking Tremors, Lens, Spam & More (video)

Greg Tingle

A most interesting and education podcast today. There's a number of complexities with Google's MUM. One is that in the history of the world many times the general consensus or mass population belief of various topics eventually got proven to be incorrect. Examples could be the colonisation / invasion/ discovery of Australia re Captain Cook, the Earth is flat, the existence of Aliens (which is more of an open and balanced conversation now opposed to say the 1900's), is God real, cures for Cancer and other diseases, how many planets there are in the solar system, and so it goes on.. Over the past week I thought my journalism and media scribes were getting censored again, but this wasn't the case. It was just a glitch in the Google Matrix Of Things, which is still a concern. Reminds me of Netflix movie current screening, 'Blackhat' staring Australian Chris Hemsworth, that I watched this week and it almost seemed more like a documentary! People, systems and webcode are not perfect and people and corporations can become corrupted or get bugs, so this means things can break. Hopefully Google is back to 100 percent now or at least close. Back up work and spread risk are a few of the reminder lessons in this. It would be interesting to get a quote on the matters by Elon Musk, Kim Dotcom and a few other leading business masterminds in and around the digital business space. Thanks again.


Sunday, August 07, 2022

Advertising News Media: The Complete Guide to Local SEO and How it Can Help Your Business Grow

The Complete Guide to Local SEO and How it Can Help Your Business Grow


Local SEO is also called Local Search Engine Optimization, or SEO.

Introduction: What is Local SEO?

Local SEO is a type of search engine optimization that focuses on getting a website to rank higher in the search results for searches related to geographic areas.

Local SEO is also called Local Search Engine Optimization, or SEO. It is a type of Search Engine Optimization (SEO) that focuses on getting a website to rank higher in the search results for searches related to geographic areas.

Local SEO services typically target specific cities, towns, and neighborhoods where they live or work. Local SEO Expert helps businesses rank high in Google Maps and Google Business listings.


How to Perform a Mobile Ranking Check and Best Practices for Local SEO

Mobile devices have surpassed desktop in usage, and this trend will only continue.

Local SEO is a key part of any successful marketing strategy. It’s important to know how to perform a mobile ranking check and best practices for local SEO.

To start, you need to find out what the major search engines are looking for by visiting the following sites: Google’s Search Engine Optimization Starter Guide, Bing’s Local SEO Guide, and Yahoo’s Small Business Site Setup Guide.

A good place to start with your mobile ranking check is by downloading Google’s Mobile-Friendly Tool. This tool will tell you if your site is mobile-friendly or not. You can also use it to see how your site compares against other sites in terms of loading speed or if it has any errors.

3 Steps to Boosting Your Local Business with Search Marketing

Optimize your website

Optimize your content

Optimize your social media

Local businesses are at a disadvantage when it comes to online marketing because they don’t have the resources that larger companies do.

However, there are a few things you can do to boost your local business with search marketing: optimize your website, optimize your content, and optimize your social media.


Importance of Local SEO for businesses

Local SEO has been trending for the past few years and it is not going anywhere. It is a great way for businesses to stay relevant in their local communities.

Local SEO is a powerful tool that can help your business rank higher on search engines and attract more customers to your site. Local SEO helps you rank higher on search engines, increase your visibility and get more customers through the door.


Conclusion and Recap

As more and more consumers switch to search engines as their primary source for finding local businesses, it’s important for businesses to have a strong presence in the search rankings.

Local SEO is an important part of building a strong presence in the search rankings because it promotes a business to the first page of results on Google, Yahoo, and Bing.

Local SEO has been trending for the past few years and it is not going anywhere. It is a great way for businesses to stay relevant in their local communities.

Local SEO is a powerful tool that can help your business rank higher on search engines and attract more customers to your site. Local SEO helps you rank higher on search engines, increase your visibility and get more customers through the door.

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Sunday, July 31, 2022

Advertising News Media: SEO, Search Engines, Hunt Machine on the web and more; Gonzo news for business

SEO, Search Engines, Hunt Machine on the web and more; Gonzo news for business


SEO or Hunt Machine Optimisation is the process of perfecting the website’s visibility to have applicable quests on hunt machines. More visibility in hunt results makes the point attract the attention of the druggies. 

Search Machines similar as Google, Yahoo, Bing use technology to bottleneck on the web on different spots. They collect information about each point and also put them in an indicator. Further, the algorithm analyses the runners in the indicator grounded upon numerous different factors to determine the applicable spots that appear in a hunt result. The ranking factors for seo toronto can be keywords, unique content, applicable length of content, image attributes, etc. Optimizing the point with SEO factors can grease crawling and indexing and help the point rank advanced in hunt results. Unlike paid hunt advertisements, organic rankings on point can’t be achieved on hunt machines. thus, it becomes important to optimize websites to rank advanced in hunt results. 

When it comes to Statistics, The first five Google quests on the first runner account for 67.60, while only 0.78 of Google quest click on the alternate runner. 70 of the marketers consider SEO more effective than PPC for generating deals. 51 of shoppers surveyed say they use Google to probe a purchase they plan to make online. These are a many statistics to punctuate the significance of SEO in 2021. 

An effective SEO strategy can help the runner rank advanced and reach the right followership and increase website business when it comes to businesses. It can also help in getting transformations. Readout why SEO is important for businesses in 2021.

1. Increases visibility of a website 

SEO, when done right, can help businesses increase their visibility on the website. It’s the direct motorist of bettered visibility and prints in the hunt results. Using the right keywords, adding backlinks from high sphere authority websites, optimizing metadata on the point, and participating unique content are among the many factors that can help the point increase visibility. SEO facilitates crawling and indexing, which helps in adding the visibility of a website. 


2. Increases website business 

Organic hunt is pivotal to a business. Search Machines contribute to a business’s visibility, and SEO can help druggies land to the point. SEO builds an online presence, increases website business, and helps the business to grow. The advanced the website ranks, the further business the business shall admit. The first Google hunt result has a28.5 click- through rate which falls down to2.5 for the tenth hunt result. 


3. Enhances stoner trust on website 

SEO establishes the authority of content on the hunt machine by admitting parameters like unique content, quality backlinks, advanced runner ranking, and stoner geste, which enhances stoner trust in the website. spots that are listed on the hunt machine are considered believable than the runners that are n’t. Quality SEO helps establish business credibility, gives exposure, and enhances its character. 


4. This leads to a better consumer experience of the website. 

SEO can help in perfecting the consumer experience and furnishing quality content to the consumers. It makes the content dependable through quality backlinks and the right keywords. SEO helps search machines in relating the right spots that are helpful to the stoner. Website speed is another criterion that plays an important part. A slow website will have a high brio and tends to distort the stoner experience. 


5. Search Machines aren’t perfect, and if you do n’t take applicable way, your website will be ranked lower. 


Hunt Machines need or, as we call, colorful conditions to identify point applicability. SEO enables the hunt machine to effectively judge its applicability and show the same in the hunt results. The better these conditions are satisfied, the advanced the runner ranks, which can help the business get website business, make credibility, and lead to transformations. 


6. High website business would lead to advanced transformations. 

Transformations can be appertained to the asked thing the point or business has. That can be enabling deals, subscribing to a service, adding readership, etc. Quality SEO promotes high website business which in turn leads to advanced transformations. High-engaging websites are bound to get a better conversion as they can gather maximum eyeballs. 


Conclusion 

SEO has come a critical element to the online success of businesses. Businesses who want to make sure of their strong online presence need to invest in SEO.

Tell them the Media Man Group including Media Man AustraliaMedia Man Int and Search News Media sent you.


Tuesday, July 19, 2022

Tuesday, July 12, 2022

Tuesday, July 05, 2022

Advertising News Media Blog: Leo Burnett scoops PepsiCo India creative and digital

Leo Burnett scoops PepsiCo India creative and digital

Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch.

Last year Publicis won all PepsiCo media in China.

PepsiCo India senior V-P George Kovoor says: “At PepsiCo India, our aim is to create innovative and purposeful consumer campaigns that help us engage effectively with our consumers.

“With an intent to further accelerate our marketing efforts, we are delighted to welcome Leo Burnett as our new creative agency. Their strategic thinking along with robust creative and marketing capabilities make them the right partners for our next phase of growth.”

Leo B South Asia CEO and chairman BBH India Dheeraj Sinha says: “PepsiCo’s business in India is witnessing a tremendous growth journey and we are looking forward to being their partners in accelerating this momentum. The mandate offers us a wonderful opportunity to further create ground breaking work, and integrate culture, creativity, data and technology in campaigns, going forward.”

PepsiCo India’s brands include Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

Advertising News Media Blog: Former Google CEO Describes ‘Brutal’ Review Process For New Projects, By Matt G. Southern (Search Engine Journal)

Former Google CEO Describes ‘Brutal’ Review Process For New Projects (Search Engine Journal)


Google’s 20% Project lead to several of the company’s top products we use today, though it was “brutal” for employees.

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products.

During a Q&A session at the Collision conference in Toronto, Schmidt was asked about his approach to forecasting futures and whether he uses a bottom-up or top-down approach.

Collision is a conference geared toward startups and investors, so the questions asked were all within that realm.

One question prompted Schmidt to drop some interesting tidbits about Google and what it took for employees to get their ideas off the ground while he was CEO.

Google popularized offering time to work on side projects as an employee benefit — known as the 20% Project. Several of those projects became top products like Gmail, AdSense, and Google News.

Schmidt revealed his approach to managing the 20% Project and how it differed from how he explained it while working for Google.

*click here for full article


Greg Tingle

I'd much rather hear about a "brutal" process than piss easy. You need to make sure the projects are geared for success and have the dedication of the team involved. You don't want every man and his dog thinking they can change the world at a Google just by putting down draft notes, getting a few yes's, and than going on to waste everyone's time.. When I got the PPV and Ethnical Channel Liaison project over the line at comms and subscriber television firm Optus we proved the concept the next day after I submitted the paper. The numbers went up and then I hand picked the expanding team to 5, personally training each of them the right way. You need a few key elements including vision, hard work, ability to learn and adapt quickly, and have the project make a worthwhile positive change to the company, and in our case, the customers and associates. Of course, sometimes in life and business, one has to be prepared to fail once or many more times before finding success. Thanks Google and SEJ for sharing this story of work inside Google, which gave me a flashback to one of my most successful projects at Optus.

Monday, July 04, 2022

Advertising News Media Blog: News Media via Media Man Group: Pop culture, sports, business...

News Media via Media Man Group: Pop culture, sports, business...



TMZ leads pop culture and sports culture pack says Media Man Group

Logan Paul signs WWE contract

The Undertaker to kick off second season of A&E Biography: WWE Legends 

Wrestling fans advise Mick Foley aka Mankind and Cactus Jack to stop preaching his political beliefs to wrestling audience or loose more fans

‘Ups, downs, challenges’: Packer praises Crown as US giant Blackstone takes reins

Sports Entertainment websites and podcasts competing for eyeballs, readership, advertising revenue et al

‘Cryptoqueen’ added to FBI’s most-wanted list after alleged $5.8b fraud

‘From mega carbon emitter to … eco-warrior? What drives Andrew ‘Twiggy’ Forrest

Blackpool Combat Club wins Media Man 'Wrestling Faction Of The Month' award

UFC NFTS

AEW Dynamite: Blood & Guts Results for June 29, 2022

Netflix Ranks Last Among Streamers for Perceived Value — but It’s Still the No. 1 Must-Have Service, Survey Finds (EXCLUSIVE)

Star casino can’t play James Packer’s ace

Las Vegas Sports Betting Giants Roll the Dice on Hollywood Talent

Las Vegas Review Journal MMA, UFC news coverage impresses Media Man

Digital promotions, digital media advertising, publicity and publishing via Media Man Int and Media Man Australia

Gonzo Vice: Cigarettes, Casinos, Hemp, Beverages etc - Media Man Vice Directory

Cameron Diaz, Jamie Foxx to star in Netflix film 'Back in Action'

Wrestling Promotion Friendly Wars

Kurt Angle Names His Mount Rushmore Of Pro Wrestlers

TV codes out of date in streaming era, communications watchdog warns

Wrestling - Mixed Martial Arts - Boxing Connection via Media Man Group

Hustle Loyalty Respect

Entertainment Copy, Articles via Media Man Int, Media Man Australia, Casino News Media and Global Gaming Directory

US newspapers continuing to die at rate of 2 each week 

Eric Bischoff Defends Controversial Booking Decision In Saudi Arabia 

The Matrix Resurrections nominated for Media Man 'Movie Of The Year' awards

The Matrix Resurrections' Deus Machina Explained

'Celebrity Deathmatch' Reboot in the Works Via MTV Studios 

ViacomCBS Announces Multi-Year Distribution Agreement With Jeanie Buss-Owned WOW - Women Of Wrestling

MarketWatch wins Media Man 'News Service Of The Month' award