Advertising News Media Blog: Promoters, Promotions, Advertising, Media and more
Vince McMahon (WWE) and Dana White (UFC)
Thursday, October 13, 2022
Tuesday, October 04, 2022
Thursday, September 29, 2022
Saturday, September 24, 2022
Advertising News Media Blog: The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
Social Media
Greg Tingle
Search Engine Land has partly and significantly opened up the Pandora's Box of Google's algorithm, including the CTR (Click Through Rate) and all, backed up by some Google and government documentation, witness type statements and quotes, and even a series of quotes and tweets from Google taken from over a decade plus. Fool's Gold or authentic gold? Authentic I say, having witnessed much in the digital landscape in a career spanning over three decades.. What I learned at the likes of the Google business conference, as well as Telstra, Optus, ID Media, PSI Net and even our Media Man, makes me believe Search Engine Land news investigation unit and co may have discovered quite the Holy Grail of search engine algorithms and related secrets. Now we are going to further fine tune our strategy as we continue to move forward in the digital publishing universe. One click at a time towards Google Business and search treasure.
Tuesday, September 13, 2022
Advertising News Media Blog: Paid Content Subscription Platforms Market Top Leading Players with Strategies: Substack, Revue, Mailchimp, Medium, Stratechery.
Paid Content Subscription Platforms Market Top Leading Players with Strategies: Substack, Revue, Mailchimp, Medium, Stratechery.
The recent Paid Content Subscription Platforms study covers the global market value, segmentation, sales, share, and expansion. This study research looks at historical evidence as well as current technology to assess the primary driving forces impacting the global Paid Content Subscription Platforms market’s growth. The study also covers expert advice to help consumers in reflecting on their growth objectives and building smarter decisions. The opportunities and restrictions that will virtually surely affect demand development are frequently considered in Paid Content Subscription Platforms business research.
The research also includes a cross-sectional assessment of the global Paid Content Subscription Platforms field, which includes demand estimates and predictions for all industries across various geographic areas. The study examines new technologies as well as recent breakthroughs that are projected to promote market growth in the next years. The study’s purpose is to give detailed market segmentation by products, end-user, application, and regions, and a thorough study of the global Paid Content Subscription Platforms market. In the following years, the global Paid Content Subscription Platforms industry is predicted to explode.
Key Players in the Paid Content Subscription Platforms market:
Substack
Revue
Mailchimp
Medium
Stratechery
Power+
OnlyFans
Patreon
Chargebee
Pico
Recurly
Beijing Logicreation Information & Technology ( iget )
Shenzhen xiaoe-tech
Beijing Zhizhe world Technology Co., Ltd.
Sspai
Accessing official documents, blogs, and press releases of businesses participating in the Paid Content Subscription Platforms business, as well as interviewing business executives and authorities, are all important sources. This market research report gives actionable insight into important players. According to the study, the market and industry are characterized by a variety of in-depth, influential, and stimulating effects. The Paid Content Subscription Platforms industry analysis goes into great length about industry definitions, classifications, requirements, and market overviews, as well as product features, manufacturing processes, cost structures, and raw materials. The report is designed to understand key manufacturers to examine the value, sales, market share, and future development plans. It also defines, analyzes, and characterizes the market competitive landscape, Paid Content Subscription Platforms market trends, growth factors, and SWOT analysis.
Paid Content Subscription Platforms Market Types:
Annual Subscription
Quarterly Subscription
Monthly Subscription
Paid Content Subscription Platforms Market Applications:
Companies
Individuals
Others
This market report provides detailed information to help in the interpretation, scope, and applicability of this analysis. It contains a market overview for Paid Content Subscription Platforms as well as growth analysis and projected and historical cost, demand, revenue, and supply data. A thorough review and assessment were carried out during the report’s development. Customers will benefit from the report’s extensive insights into the sector. This research also examines a variety of market prospects, including benefit, productivity, product pricing, capacity, supply, demand, growth rate, and forecasting, among other things. PESTEL and SWOT analysis of a new proposal, as well as an investment return analysis, were included in the report’s conclusion. The global Paid Content Subscription Platforms Market document provides a variety of financial words such as shares; expense, sales, and profit margin to help you better comprehend the many economic aspects of the firms.
Why Invest In the Report?
•This report elaborates the collected data, statistical analysis, strategies on development and sustainability, planning, and investment.
• The key stakeholders that have played an important role in mobilizing the Paid Content Subscription Platforms industry’s economic growth are intensively studied in this report.
• The activities pertinent to the trade of goods and services, and investment and exchange experiences in the market are summarized.
• The report focuses on the nature of work in the segments of the Paid Content Subscription Platforms market, employability, financial inclusion, climate change impact, and more.
• The report has also touched upon the legal and policy frameworks in the Paid Content Subscription Platforms market.
• The investment opportunities for the market players in near term and in future are given in the report.
References:
Friday, September 09, 2022
Sunday, September 04, 2022
Advertising News Media Blog: Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update
Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update
A Continuing Effort...
The impact of Google’s helpful content update may appear minimal because the intent is to refine the signal over time.
Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.
Danny Sullivan of Google explains:
“Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.”
Reports that the update is quiet got the attention of Google’s Search Liaison, Danny Sullivan, who addresses the situation in a series of tweets.
Danny Sullivan Twitter
Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.
I also get that when we announce an update, there are the memes and the gifs and the jokes and the OMG the sky is falling reactions that can even make me laugh. But updates don't necessarily mean a big giant shift. If you have good content, you're generally fine...
It wouldn’t remove content. It just might have dropped out of the index for a variety of unrelated reasons. You might inspect & request recrawl.
Media Man says: Just as Google recommended, have helpful content, and remain Google friendly. You and your readers are not going to notice the changes overnight. Keep producing quality and unique contact and follow the guidelines.
References
Saturday, September 03, 2022
Advertising News Media Blog: Betting Controversy on ESPN During Serena Match (Gambling911)
Betting Controversy on ESPN During Serena Match (Gambling911)
"Holy s*** Caesars is paying a lot of money to sponsor the U.S. Open Tennis telecast and this doofus says let’s not encourage Gambling," Gambling911.com's own Thomas Somach reported Friday night while watching Serena Williams take on Ajla Tomljanovic.
ESPN had the odds up on Serena provided by Caesars to win the title and those odds were being slashed. Commentator John McEnroe was mentioning this when the other announcer, Pat McEnroe, chimed in and said "let's not encourage gambling."
Huh?
"I’m sure he’s going to be in big trouble for that I’m listening closely now waiting for the apology waiting for him to say it’s OK to gamble," Somach said.
"(This) reminds me of the time a few years ago when Miss America contestants in Atlantic City were instructed not to smoke, drink or gamble in public lest it hurt the image of Miss America.
"The casinos complained and the restriction on gambling was lifted."
Soach questioned how ESPN could show an ad for Caesars and then say don’t use the product.
"It’s like advertising dishwashing detergent but then at the end of the commercial telling people it’s a bad product, don’t buy it."
- Tyrone Black, Gambling911.com
Social Media
Greg Tingle
So the odds are that ESPN has a solid sports betting deal, and the odds are that not all the ESPN commentators are big fans of the arrangement! That's sports business. Odds are hundreds of folks will read this. You can bet on it sport! Ha.
Thursday, September 01, 2022
Advertising News Media: News, Pop Culture, Entertainment, Sports, Gaming, Creative, Social Media and more
Advertising News Media
News, Pop Culture, Entertainment, Sports, Gaming, Creative, Social Media and more
Pop Culture websites that we love: Media Man Int and Media Man Australia list
SMH Media & Marketing continues to impress
LinkedIn Wins Media Man 'Platform Of The Month' award
Search Engine Directory - Media Man Int and Media Man Australia
Search Engine Journal wins Media Man 'Website Of The Month' and 'Search Website Of The Month' award
Podcast Of The Month: Marketers That Matter® Releases Podcast, "MTM Visionaries"
Karrion Kross wins Media Man 'Wrestler Of The Month' (Men's Division)
Wrestling Promotion Friendly Wars
BJ Penn wins Media Man 'Martial Artist Of The Month' and 'Combat Sports Website Of The Month' awards
Combat sports online portfolio: Media Man Int and Media Man Australia
Creative Arts: Media Man Instagram and Facebook Top Picks; Photography is Photo Art
Art goes online in the new world situation
Gambling Movies List via Media Man
Wednesday, August 31, 2022
Advertising News Media Blog: Casino News Media and Media Man Group: News from Las Vegas, Canada, Australia and across the globe
Advertising News Media Blog
Casino News Media and Media Man Group: News from Las Vegas, Canada, Australia and across the globe
Nevada records fourth highest July gaming win in history and second highest on the Strip
Nevada gaming surpassed $1 billion in revenue for the 17th consecutive month in July, marking the fourth highest monthly total in history at $1.31 billion and the second highest ever on the Las Vegas Strip. It took a record July 2021 to keep last month from surpassing that total. July 2022’s revenue decreased $43 million, a drop of 3.2%, from the $1.35 billion in July 2021, according to the Nevada Gaming Control Board.
IGT to pay $270 million to settle social gaming lawsuit
Global gaming giant IGT says it will pay almost US$270 million to settle a class action lawsuit brought against it by customers of its former social gaming subsidiary DoubleDown Interactive Co Ltd (DDI). The company said this week that it has reached an agreement in principle in the case of Benson v DoubleDown Interactive LLC, which was first launched in 2017 just a few months after IGT disposed of DDI in a hefty US$825 million deal.
Ontarians wager $4 billion (CAD), market produces $162 million gaming revenue in first quarter
The public can finally see numbers indicating how Ontario‘s new regulated iGaming and online sports betting market is performing since its launch on April 4. Ontarians wagered more than $4 billion (CAD) and the market produced $162 million total gaming revenue — from iCasino, online sports betting, and online poker — for the period of April 4-June 30, according to the first revenue report released by iGaming Ontario. (As of Aug. 30, $1 CAD is equal to $0.76 USD.)
California: Top elected officials voice opposition to Proposition 27
Though California Gov. Gavin Newsom deems himself neutral on Proposition 27, the digital sports betting ballot initiative with funding earmarked for homelessness and mental health programs, several other key elected officials voiced strong opposition to the measure Monday in describing it as a sham. “Proposition 27 exploits California’s tribes and our resources while making no real investments in California,” Lt. Gov. Eleni Kounalakis said in a press release shared by the No on 27 campaign.
VSiN’s announces new fall lineup featuring Broadcast Hall of Famer Brent Musburger
VSiN’s new fall schedule that launches today will be headlined by a member of the Sports Broadcasting Hall of Fame. “Countdown to Kickoff with Brent Musburger,” is the centerpiece of NFL football coverage on Sundays by the Las Vegas-based sports betting network owned by DraftKings. “The addition of this new programming and its industry leading talent will position VSiN to provide the growing number of sports bettors in the U.S. with expert betting insights and premium content,” said VSiN General Manager Len Mead in a statement.
Las Vegas: Circa, Able Baker Brewing partner to create ‘Vegas Vickie Neon Blonde’ beer
Las Vegas’ famous neon kicking cowgirl now has her own beer. Able Baker Brewing Company and Circa Resort & Casino in downtown Las Vegas have teamed up to create a custom blonde lager beer – the Vegas Vickie Neon Blonde. The new brew pays homage to the iconic kicking neon cowgirl, Vegas Vickie. According to a news release, the the 4.5% ABV beverage, which is only available at Circa, will be served in a 16 oz. can. The drink is described as a crisp and clean lager with more character and depth of flavor than the standard light beer.
Ainsworth returns to profit in FY22 as American markets boost recovery
Australian slot machine supplier Ainsworth Game Technology Limited (AGT) returned to profit in the financial year ended 30 June 2022, aided by improved performance in Latin America and the global-wide recovery from the COVID-19 pandemic. Profit After Tax reached AU$11.8 million (US$8.2 million), reversing an AU$53.4 million (US$37.1 million) loss in FY21 on the back of a 38% year-on-year increase in revenue to AU$220.2 million (US$152.9 million). This included revenue of AU$100.7 million (US$69.9 million) in the first six months of the financial year and AU$119.5 million (US$83.0 million) in the second half.
Website Network
Media Man International
Media Man
Casino News Media
Website Network
Media Man Int
Media Man
Casino News Media
Global Gaming Directory
Australian Sports Entertainment
Thursday, August 25, 2022
Monday, August 22, 2022
Advertising News Media Blog: Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties
Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties
HOLLYWOOD, Fla., Aug. 3, 2022 /PRNewswire/ -- Joe Lupo has been named President of the future Hard Rock Hotel & Casino Las Vegas, subject to regulatory approval of Hard Rock International's previously announced plans to purchase The Mirage Hotel & Casino from MGM Resorts International. Lupo will take over the role once the Nevada Gaming Commission licensing process has concluded. An Ohio native, Lupo has more than three decades of casino gaming experience. He was named President of Hard Rock Hotel & Casino Atlantic City in November 2018, after spending two successful years at Seminole Hard Rock Hotel & Casino Tampa.
Lupo's new position in Las Vegas was announced today by Hard Rock International Chairman Jim Allen, who is the driving force and vision behind Hard Rock International's purchase of The Mirage Hotel & Casino and the company's plan to construct an iconic Guitar Hotel on the Las Vegas strip. Allen said Lupo is uniquely qualified to become the President of Hard Rock Hotel & Casino Las Vegas.
"As president of the Hard Rock Hotel & Casino Atlantic City for the past four years, Joe Lupo has achieved amazing results," said Allen. "Thanks to his dedication and expertise, financial results continue to outperform expectations, while our team members share an unmatched commitment to guest service and satisfaction. I am confident Joe Lupo will achieve even greater success at the Hard Rock Hotel & Casino Las Vegas."
Lupo is no stranger to Las Vegas, having worked at various Boyd Gaming properties in Las Vegas and in Laughlin, Nevada, including the former Stardust Hotel & Casino Las Vegas, where he was the Director of Race and Sportsbook. He is a graduate of the University of Nevada, Las Vegas.
In Atlantic City, Anthony Faranca will be promoted to property President, subject to regulatory approval, effective September 1. A Philadelphia native, Faranca is a seasoned casino executive with extensive experience managing large gaming properties in several states including Maryland, Nevada, Pennsylvania, and New Jersey.
"Anthony's deep knowledge of the Atlantic City and Northeast region is an invaluable asset to the company," said Jim Allen. "We are confident that Anthony will continue Hard Rock Hotel & Casino Atlantic City's legacy of success and impactful leadership in the community."
Faranca began his casino career in Atlantic City as a Guest Services Manager and was promoted through the ranks to Regional Vice President of National Casino Marketing at the four Caesars Atlantic City properties. Faranca eventually relocated to Philadelphia and was appointed Vice President and General Manager of Parx Casino in 2009. Faranca then moved to Las Vegas to join Station Casinos and served as Vice President and General Manager for the Palms Casino Resort while also managing the company's enterprise-wide strategy for Table Game operations.
Faranca returned to the east coast in 2019 and joined the Cordish Companies as Vice President and General Manager of Live! Casino in Hanover, MD. In this role Faranca navigated the COVID-19 pandemic, launched a FanDuel Sportsbook, and opened a 5,000-seat event center.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power's North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes' Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com
SOURCE Hard Rock International
Tuesday, August 16, 2022
Monday, August 15, 2022
Sunday, August 14, 2022
Advertising News Media Blog: AEW: Fight Forever wrestling videogame
AEW: Fight Forever wrestling videogame
Developed by YUKE’s Co, Ltd., creators of numerous, multi-million unit selling wrestling games, AEW: Fight Forever combines that nostalgic arcade-wrestler feel with innovative All Elite Wrestling finishers and tandem offensive moves. All Elite Wrestling is currently taking TNT and TBS networks by storm every week with their Rampage and Dynamite shows, featuring some of the biggest legends to enter the ring plus a stable of brand new, high-flying, AEW talent. AEW: Fight Forever brings the best of the best from that talent roster together in one game! Online co-op wrestling is going completely next level in Fight Forever with Tag Team matches that feature sequences of team maneuvers performed with simple commands. A deep career mode, wrestler customization, signature AEW arenas, multiple match types and more match types than you can count, including some good ol’ fashioned, unsanctioned fun, all await!
AEW Fight Forever
Has WWE 2K met its match?
THQ Nordic
ALL ELITE WRESTLING is finally getting its long-awaited video game. Titled AEW Fight Forever, this is the wrestling promotion’s first fully-fledged console game, hopefully serving as a worthy competitor to the WWE 2K series.
It’s also developer Yuke’s first professional wrestling project since creating WWE 2K19 in 2018, after working on WWE games for over 18 years. With that in mind, there’s a lot of excitement for the upcoming game. Here’s everything we know about it so far.
MATCH TYPES
Single Matches
Tag-Team
3-Way
4-Way
Ladder Matches
Casino Battle Royale
Falls Count Anywhere
Unsanctioned Lights-Out (allows use of weapons)
Exploding Barbed Wire Déath Matches
WHO IS THE AEW FIGHT FOREVER DEVELOPER?
Yuke’s, the Japanese team that worked on WWE games since 2000 is in charge of developing AEW Fight Forever. The studio ended its partnership with 2K in 2019 and began working on the AEW game shortly thereafter.
Given the developer’s rich history in developing professional wrestling games, expectations for the upcoming AEW game are through the roof.
WHAT IS THE AEW FIGHT FOREVER ROSTER?
AEW Fight Forever
Thunder Rosa, Abandon, and Yuka Sakazaki perform in a triple-threat match.
The full roster for AEW Fight Forever has yet to be revealed, but there are several wrestlers confirmed to make an appearance:
Abandon
Adam Cole
Adam Page
Chris Jericho
CM Punk
Cody Rhodes
Darby Allin
Dr. Britt Baker D.M.D.
Hikaru Shida
Jade Cargill
Jon Moxley
Jungle Boy
Kenny Omega
Kris Statlander
Nyla Rose
Owen Hart
Pentagon
Thunder Rosa
Yuka Sakazaki
Websites
Friday, August 12, 2022
Advertising News Media Blog: Google Featured Snippet Callouts, False Premises, MUM & More (Search Engine Roundtable)
Google Featured Snippet Callouts, False Premises, MUM & More (Search Engine Roundtable)
Search Engine Roundtable YouTube
Google MUM Gives Featured Snippets Consensus, Google Breaks Bad, Ranking Tremors, Lens, Spam & More (video)
Greg Tingle
A most interesting and education podcast today. There's a number of complexities with Google's MUM. One is that in the history of the world many times the general consensus or mass population belief of various topics eventually got proven to be incorrect. Examples could be the colonisation / invasion/ discovery of Australia re Captain Cook, the Earth is flat, the existence of Aliens (which is more of an open and balanced conversation now opposed to say the 1900's), is God real, cures for Cancer and other diseases, how many planets there are in the solar system, and so it goes on.. Over the past week I thought my journalism and media scribes were getting censored again, but this wasn't the case. It was just a glitch in the Google Matrix Of Things, which is still a concern. Reminds me of Netflix movie current screening, 'Blackhat' staring Australian Chris Hemsworth, that I watched this week and it almost seemed more like a documentary! People, systems and webcode are not perfect and people and corporations can become corrupted or get bugs, so this means things can break. Hopefully Google is back to 100 percent now or at least close. Back up work and spread risk are a few of the reminder lessons in this. It would be interesting to get a quote on the matters by Elon Musk, Kim Dotcom and a few other leading business masterminds in and around the digital business space. Thanks again.
Sunday, August 07, 2022
Advertising News Media: The Complete Guide to Local SEO and How it Can Help Your Business Grow
The Complete Guide to Local SEO and How it Can Help Your Business Grow
Local SEO is also called Local Search Engine Optimization, or SEO.
Introduction: What is Local SEO?
Local SEO is a type of search engine optimization that focuses on getting a website to rank higher in the search results for searches related to geographic areas.
Local SEO is also called Local Search Engine Optimization, or SEO. It is a type of Search Engine Optimization (SEO) that focuses on getting a website to rank higher in the search results for searches related to geographic areas.
Local SEO services typically target specific cities, towns, and neighborhoods where they live or work. Local SEO Expert helps businesses rank high in Google Maps and Google Business listings.
How to Perform a Mobile Ranking Check and Best Practices for Local SEO
Mobile devices have surpassed desktop in usage, and this trend will only continue.
Local SEO is a key part of any successful marketing strategy. It’s important to know how to perform a mobile ranking check and best practices for local SEO.
To start, you need to find out what the major search engines are looking for by visiting the following sites: Google’s Search Engine Optimization Starter Guide, Bing’s Local SEO Guide, and Yahoo’s Small Business Site Setup Guide.
A good place to start with your mobile ranking check is by downloading Google’s Mobile-Friendly Tool. This tool will tell you if your site is mobile-friendly or not. You can also use it to see how your site compares against other sites in terms of loading speed or if it has any errors.
3 Steps to Boosting Your Local Business with Search Marketing
Optimize your website
Optimize your content
Optimize your social media
Local businesses are at a disadvantage when it comes to online marketing because they don’t have the resources that larger companies do.
However, there are a few things you can do to boost your local business with search marketing: optimize your website, optimize your content, and optimize your social media.
Importance of Local SEO for businesses
Local SEO has been trending for the past few years and it is not going anywhere. It is a great way for businesses to stay relevant in their local communities.
Local SEO is a powerful tool that can help your business rank higher on search engines and attract more customers to your site. Local SEO helps you rank higher on search engines, increase your visibility and get more customers through the door.
Conclusion and Recap
As more and more consumers switch to search engines as their primary source for finding local businesses, it’s important for businesses to have a strong presence in the search rankings.
Local SEO is an important part of building a strong presence in the search rankings because it promotes a business to the first page of results on Google, Yahoo, and Bing.
Local SEO has been trending for the past few years and it is not going anywhere. It is a great way for businesses to stay relevant in their local communities.
Local SEO is a powerful tool that can help your business rank higher on search engines and attract more customers to your site. Local SEO helps you rank higher on search engines, increase your visibility and get more customers through the door.
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