Thursday, January 13, 2022

Advertising News Media Blog: New York 51% tax on Sports Betting

New York 51% tax on Sports Betting



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New York became the largest US state to embrace online sports betting but the high tax rate makes it close to impossible to compete.

The betting companies operating in the Empire State include DraftKings, FanDuel, Caesars Sportsbook, and Rush Street Interactive.

That'll make it harder for operators to profit off their customer bases in the state, Jason Ader, CEO of SpringOwl Asset Management and 26 Capital Acquisition Corp, tells MSN News.

"Everybody wants to be in New York because it's a trophy market in terms of the size of the state and its importance, but the tax rate is really prohibitive," Ader said. "It's very hard to make money in sports betting. Put 51% tax rate on it and it's maybe a bit more like a fool's gold rush than a gold rush."

As far as players go, these taxes will likely be passed down in the form of less attractive lines, bonuses and cashout fees.  In the early months, companies may seek to reduce the affect on customers.  These companies will also report all winnings to the IRS, something offshore sportsbooks and local bookies do not do.

Some websites licensed outside the state in offshore jurisdictions continue to do business in New York.  Many, like Bovada, BetOnline and BetAdrian, have pulled out of that market.

Saturday, January 08, 2022

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Saturday, December 11, 2021

Advertising News Media Blog news: ‘Absurd’: NFL punter turned host hits $170m jackpot as gamble pays off with ‘richest ever’ deal

‘Absurd’: NFL punter turned host hits $170m jackpot as gamble pays off with ‘richest ever’ deal


In what might be the richest talent deal in sports media history, FanDuel has reportedly signed a deal with “The Pat McAfee Show” worth in the vicinity of $US30 million ($A42m) annually.

NFL insider Ian Rapoport was first with the news an extension had been reached — as McAfee’s show already had a sponsorship deal with FanDuel — and NBA insider Shams Charania followed up with the annual compensation.

McAfee confirmed in a YouTube video his show has reupped with FanDuel for “an absurd amount of money” on a four-year deal with an opt-out after three years.

The 34-year-old was a punter for the Indianapolis Colts for seven NFL seasons before retiring and pursuing a career as a broadcaster.

It’s unclear how much of that $US30 million is base pay, versus potential enticements for affiliate referrals. Furthermore, this deal likely includes the pay for his co-host A.J. Hawk, and crew of producers and other show contributors. Nevertheless, McAfee is the main driver and this is an enormous pay package that will inevitably have ripple effects across the industry.

As sports gambling implementation continues its slow crawl toward activation in New York, there has been a gold rush across America. Everywhere you turn, inside and outside of sports, there is marketing for sportsbooks like FanDuel, DraftKings, PointsBet, BetMGM, WynnBet, BetRivers, Caesars and so on.McAfee, as an edgy and relatable personality, has proven to be an effective referrer of bettors to FanDuel. This is why they were so keen to back up the Brinks truck to retain him as gambling moves into higher-populated states such as New York and perhaps eventually Texas and California.

Other notable gambling deals involving sports media talent include Penn National Gaming buying Barstool Sports from The Chernin Group, and DraftKings doing a deal with Meadowlark Media’s “The Dan Le Batard Show with Stugotz” that was reportedly worth $50 million over three years.