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Sunday, January 03, 2021
Advertising News Media Blog: Organic Search Results. An overview as to how this works on the World Wide Web and beyond
Advertising News Media Blog: Organic Search Results
In Web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.
Background
The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two.
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.
Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.
The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.
According to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.
Organic search engine optimization is the process of improving web sites' rank in organic search results.
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Media Man Inks b2b Deal With Jackpot Party - WMS
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Media Man Inks Deal With Jackpot Party - WMS
Media Man, the world renown media, publicity and internet portal development company has today inked a b2b agreement with Jackpot Party - the online arm of gaming firm, WMS.
A Media Man spokesperson said "We are delighted to have finally got in place a b2b agreement with Jackpot Party - WMS. This adds further great value for our clients and online entertainment and gaming audience by offering a range of world class slot games such as John Wayne, Bruce Lee, The Wizard Of Oz and Star Trek."
About WMS
WMS has been a world leader in interactive gaming entertainment since Harry Williams founded the company nearly seventy years ago, in 1943. Harry invented the tilt device for pinball machines, and this revolutionized pinball machines in the United States. The company adopted this spirit of innovation and delivered it to the home video market in the 1980s and 1990s and then to the casino gaming industry beginning in the early 1990s.
Since then, WMS has become a leading supplier of innovative casino gaming machines around the world. Our portfolio of games includes many of the industry's most popular themes, including well-established titles such as Reel 'em In!®™ and Jackpot Party® (which was the naming inspiration behind the Jackpot Party site you're reading now). WMS has also brought to market world famous licensed titles such as MONOPOLY™, TOP GUN™, THE WIZARD OF OZ™, and STAR TREK™, the latter two of which are available to play online at Jackpot Party right now.
Over the last few years, WMS has emerged as the industry innovator in establishing new standards for gaming entertainment with the introduction of four revolutionary technology platforms:
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Through imagination, talent and technology, WMS creates and provides the world's most compelling gaming experiences. And now, for the first time ever, these unique experiences are available to you online.
About Media Man
Media Man is a world renown media, publicity and internet portal development company. The own and operate over 20 destination website portals and were established in 2001. Media Man covers a wide array of sectors such as entertainment - celebrity, gaming, technology, business and finance, travel and lifestyle, property and community.
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Monday, February 06, 2012
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Monday, January 09, 2012
Advertising News Media Blog: Musk says Twitter in precarious position, defends cost cuts
Musk says Twitter in precarious position, defends cost cuts
Elon Musk is defending his massive cost-cutting at Twitter as necessary for the social media platform to survive next year, due in part to debt payments tied to his $44 billion takeover of the company.
“This company is like, basically, you’re in a plane that is headed towards the ground at high speed with the engines on fire and the controls don’t work,” Musk told a late-night audience on a Twitter Spaces call Tuesday.
That’s after Elon Musk said earlier on Tuesday that he plans on remaining as Twitter’s CEO until he can find someone willing to replace him in the job.
Musk’s announcement came after millions of Twitter users asked him to step down in an online poll the billionaire himself created and promised to abide by.
“I will resign as CEO as soon as I find someone foolish enough to take the job!” Musk tweeted. “After that, I will just run the software & servers teams.”
Since taking over the San Francisco social media platform in late October, Musk’s run as CEO has been marked by quickly issued rules and policies that have often been withdrawn or changed soon after being made public.
Musk said Tuesday night that he “spent the last five weeks cutting costs like crazy” and trying to build a stronger paid subscription service because otherwise Twitter might be operating with $3 billion in negative cash flow next year. He in part blamed the $12.5 billion in debt tied to his April agreement to buy the company, as well as the Federal Reserve’s recent interest rate hikes.
Some of Musk’s actions have unnerved Twitter advertisers and turned off users. He has laid off more than half of Twitter’s workforce, released contract content moderators and disbanded a council of trust and safety advisors that the company formed in 2016 to address hate speech and other problems on the platform.
The Tesla CEO has also alienated investors at his electric vehicle company over concerns that Twitter is taking too much of his attention, and possibly offending loyal customers.
Even more unnerving for investors, Tesla shares are plummeting.
Shares of Tesla are down 35% since Musk took over Twitter on Oct. 27, costing investors billions. Tesla’s market value was over $1.1 trillion on April 1, the last trading day before Musk disclosed he was buying up Twitter shares. The company has since lost 58% of its value, at a time when rival auto makers are cutting in on Tesla’s dominant share of electric vehicle sales.
Shares fell Wednesday, as they have every day this week.
A single share of Tesla that cost about $400 to start the year, can now be had for less than $140.
Musk sought to defend some of his recent Twitter decisions on the Twitter Spaces call.
“They may seem sometimes spurious or odd or whatever,” Musk said. “It’s because we have an emergency fire drill on our hands. That’s the reason. Not because I’m naturally capricious. Or at least, aspirationally, I’m not naturally capricious.”
Musk, who also helms the SpaceX rocket company, has previously acknowledged how difficult it will be to find someone to take over as Twitter CEO.
Bantering with Twitter followers earlier this week, he said that the person replacing him “must like pain a lot” to run a company that he said has been “in the fast lane to bankruptcy.”
“No one wants the job who can actually keep Twitter alive. There is no successor,” Musk tweeted.
As things stand, Musk would still retain overwhelming influence over platform as its owner. He fired the company’s board of directors soon after taking control.
Monday, December 26, 2011
Bwin.Party Digital Entertainment Profiles; PartyCasino And PartyPoker Get New Promotions And Games
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Sunday, December 18, 2011
PKR's Caribbean Stud Poker Jackpot Approaches $150,000 - 13th December 2011
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The progressive jackpot for PKR's Caribbean Stud Poker mini-game has today reached $149,000 and is expected to grow to a record size within the next few days.
The game is available directly through PKR's pioneering 3D room client, and invites poker fans to beat the dealer-s five card Texas Hold-em hand. Players can be eligible for the rapidly rising jackpot by placing a side bet of just $1, with jackpot payouts activated by hitting the highest ranked poker hands.
On 27 November, poker player GVincredible won 10% of the jackpot after hitting a straight flush, turning his $4 stake into $15,838. The Belgian, a regular at PKR's tables since July 2007 with a $1,833 tournament victory to his name, commented “I just couldn-t believe I-d won. I-d already planned to play more poker on PKR in 2012 and to buy a new car, but this makes it much easier!”
PKR's Caribbean Stud Poker mini-game forms part of the award winning operator-s suite of gaming products which includes a revolutionary 3D poker room, innovative 3D casino and sportsbook.
For more information on the Team PKR pro please visit PKR.com
About PKR
PKR.com is a revolutionary new concept in online poker that has changed the way the game is played. Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR.com brings an unparalleled and previously unseen level of realism to online poker. Developed by some of the brightest stars in the video games and poker industries, PKR.com continues to be the most innovative poker room in the world.
Press Release
100 PKR Players Set for BAMMA Giveaway - 1st December 2011
Next-Gen Online Poker Room PKR Offers Up Free Fight Night Hospitality
More than 100 poker players will enjoy the explosive atmosphere at the BAMMA 8 mixed martial arts event in Nottingham on 10 December through a free prize draw at PKR.com In the fourth event of its kind this year, PKR is again offering players the opportunity to meet staff and other players, against the backdrop of one of sport's fastest growing events. The prize draw is open to all PKR members and concludes on Friday 02 December.
PKR became the headline sponsor of BAMMA, Europe's premier mixed martial arts organisation, in January 2011. The online poker site has since welcomed hundreds of its members to BAMMA events in Manchester, London and Birmingham, having offered tickets in free prize draws through the site's busy forum and website.
PKR players who attend the upcoming BAMMA 8 event, which takes place in Nottingham's Capital FM Arena on Saturday 10 December, will enjoy 13 bouts featuring some of the world's top martial artists including light heavyweight champion Jimi 'Poster Boy' Manuwa, who makes his eagerly anticipated BAMMA debut. UFC legend Randy Couture is also rumoured to be making a promotional appearance.
Community Manager Dan Grant commented, "BAMMA events are a fantastic opportunity for our players to meet PKR and each other in a fun and social real-world setting. They'll get to put faces to names they've met at our online tables and meet new poker mates while enjoying the great atmosphere of a thrilling sporting event."
For more information on PKR's BAMMA 8 giveaway, please visit PKR.com
For interviews with top BAMMA fighters including UFC star Nate Marquardt and Tom 'Kong' Watson, please visit: www.pkr.tv
PKR Poker Media Man 'Online Poker Website Of The Month' Runner-Up For December 2011
PKR.com has been awarded the Media Man runner-up for 'Online Poker Website Of The Month'.
The popular online poker website has also been tipped to be a legitimate chance to place first in the coming months, should their excellent service and offerings continue.
Well done to PKR.com
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Sunday, November 20, 2011
Casino in Adelaide, South Australia, refuses to pay punter $105,000 jackpot - 20th November 2011
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An Adelaide pensioner punter is embroiled in a bitter feud with the Adelaide Casino over a $105,000 jackpot she won playing the slots.
The casino has refused to pay 75-year-old Cecelia Cubillo the money because she won it after playing a $1 credit on a gaming machine that was not being used. After admitting she won the $105,731.75 jackpot using the $1 credit on the abandoned "Fort Knox" machine, casino security staff accused Ms Cubillo of being a thief, describing her actions in playing the abandoned credit as "theft by finding".
A week later, though, the casino gave her a $250 food and drink voucher as a goodwill gesture. Ms Cubillo, an Aboriginal elder who has two university degrees and worked for ATSIC in Canberra and Adelaide before she retired, has lodged a complaint with Liquor and Gambling Commissioner Paul White, who has launched an investigation.
A senior Government legal source leaked that the investigation has raised a legal question concerning the ownership of abandoned credits on gaming machines and the consequences of those credits being played.
As a result, Mr White has conducted a formal review of the case and has now requested a legal opinion from Crown Solicitor Greg Parker.
Ms Cubillo arrived in Adelaide in 1974 with her five girls after being evacuated from Darwin following Cyclone Tracy. Her mother, noted elder Hilda Jarman Muir, was one of the Stolen Generation who took their case to the High Court in 1995.
When contacted by the press Ms Cubillo said she went to the casino - which has recently won the Major Tourist Attraction category in the SA Tourism Awards - on May 6 last year after visiting friends.
She does not drink or smoke and said she enjoyed playing the pokies "every few weeks or so when I have a few spare dollars". "To me, it was just fun, an outlet," Ms Cubillo said. "I like the bright lights of the casino."
Ms Cubillo said on the May 6 visit she had only $7 with her. She played several machines before moving to the "Fort Knox" machine. She noticed there was a single $1 credit on the machine and to clear it, had played the credit.
"That is when all the lights and noises started on the machine and the jackpot came up," she said.
After speaking to an attendant, she was told a cheque would be arranged - but then the casino's gaming operations manager and security guard became involved.
Ms Cubillo admitted she had played a credit that was already on the machine. Surveillance videos showed a man had been playing the machine.
Ms Cubillo said she was shocked when a female security guard then accused her of being "a thief" and said she would not be paid the jackpot.
"She told me it was theft by finding and I started to get scared that the police would be called and take me away," she said.
"It was very intimidating and overwhelming. I was scared that they would come and arrest me.
"I didn't steal anything, I didn't do anything other than play the credit on the machine and they accused me of theft."
Ms Cubillo said after being confronted and interviewed by security staff and a manager, she had left feeling "bewildered, intimidated and overwhelmed".
She returned to the casino a week later, accompanied by her daughter, and met gaming machine operations manager Frank Edwards.
She was again told the jackpot would not be paid and was given a $250 voucher for food and drinks.
"If I was not entitled to anything, why did they give me the $250 voucher?," she said.
"I have not used it and I will never go back to the casino."
Ms Cubillo has engaged an advocate, who is pursuing the matter.
"My parents brought me up with solid values and taught me principles, values and beliefs," she said.
"I am not a thief. I have never had a parking ticket in my life."
"I have worked hard in life to get the best for my children and I am not a dishonest person. I have done nothing wrong at all."
In a statement to the Sunday Mail on Friday, Adelaide Casino general manager David Christian said the casino "operates in a highly regulated and controlled environment".
"The statutory scheme prohibits customers stealing credits left on gaming machines," he said.
"At all times, Adelaide Casino followed its legal requirement, to the letter, and was therefore required to deny Ms Cubillo the jackpot.
"The entire amount of this jackpot was reseeded into the jackpot pool and was then legitimately won by a customer a week later."
Punters, know the odds, know your game, and know your casino.
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Tuesday, November 08, 2011
Virgin Casino New Circus Internet Slots; Virgin Casino Releases Siberian Storm Slot Game
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Virgin Casino is licensed in the gambling jurisdiction of Alderney in accordance with British Law. New players are offered a 100% match bonus up to £$€100.
Virgin Casino has only reload bonuses reserved for the first week of November. The good news it has just added a new internet slots titled Captain Cannon’s Circus of Cash. Captain Cannon’s is a product of Ash Gaming which could be played at Virgin Casino through its GTS platform. One of the standout features of this circus based slot game is its 9 thematic bonus rounds. Captain Cannon’s offers players a return of 95%.
The slot game has three in-reel bonus rounds. In the Fire Breather bonus round a fire breather blowing flames appears on the reels. This amounts to three reels that have wild symbols. The line wins are then calculated anew and paid. A female lion tamer features in the Lion Tamer bonus features. In total five symbols are transformed into wild symbols. Yet again additional payouts are awarded to the player. Players will like the Rampaging Elephant. An elephant goes out of control on the reels knocking out some of the symbols. The remaining symbols and new symbols drop down to fill the gaps left. Chances are very good to obtain wilds in the new symbols. Every line win is calculated again and paid to the player.
The Caravan Side Shows is the next set of bonuses. These bonuses feature on the second screen and are played inside the caravan. To win bonus credits in the Bearded Lady bonus, the player has to choose one of two bearded ladies to win. In actual fact one of these women is a real beauty hiding behind the beard and offers larger payouts. In the Strongman Contest the player must pick one of the strongmen. The strongman lifts weights and holds it above his head. The longer the weights could be held, the larger the payout the player will receive. The Knife Throwers award five throws. The must choose a number of balloons, each balloon that is popped awards bonus credits or additional throws.
Last but not least is the Main Event bonus rounds; these offer the highest payouts as well as the possibility of hitting the progressive jackpot should the gold clown make its appearance on the screen during the bonus. Virgin Casino guarantees that one lucky player will win this progressive jackpot. Free spins are awarded by the Clown Car bonus. The amount of free spins is determined by the clowns with pink balloons and the multiplier is determined by the clowns with green spins. The Tightrope Motor Bear must ride across the rope and return a clown. Depending on how far the bar travels bonus points are awarded. The captain is fired from the cannon In the Captain Cannon Bonus. A prize is awarded with each object he collides with. The bonus ends the moment he collides with a water barrel.
Virgin Casino can not currently be accessed by Australian, New Zealand or American players, but a range of other online casinos can be located via the Global Gaming Directory.
Virgin Casino Releases Siberian Storm Slot Game...
Virgin Casino released a new slot game entitled Siberian Storm and it is set to cause just that at Richard Branson's very popular online casino.
The new slo game has a Siberian wild life theme to it and includes the mesmerizing MultiWay Extra™ format of wagering where players can win in up to 720 different ways.
The scatter pays and the stacked wilds make sure for an exciting slot game experience. The free spin bonus round gives the player the opportunity to win up to 240 free spins to win a huge reward. During the free spin bonus round, the player begins with 8 free spins. However, these can be re-triggered to attain the potential 240 free spins.
The stand-out features for Siberian Storm include superb graphics, a high quality soundtrack and the chance for players to win very big with a variety of ways to win a cash prize.
In Siberian Storm, players can win by hitting symbols diagonally as well as just from left to right. There is a single lines jackpot of 1,000 coins. This can be won when the player hits five Siberian Storm logos and there is a total jackpot of £250,000.
Siberian Storm is available to play at Virgin Casino right now.
Virgin Casino can not currently be accessed by Australian, New Zealand or American players, but a range of other online casinos can be located via the Global Gaming Directory.
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