Advertising News Media Blog
Saturday, April 29, 2023
Tuesday, April 25, 2023
Advertising News Media Blog: Buy and Sell advertising, text links, banners, product / brand placement, social media inclusion, editorial, buzz and more
Media Man revisits one of their most popular news stories from 2010...
G'day punters, casino and gambling millionaires and billionaires, media magnates, journalists, historians and art lovers. Art lovers?! Yes, today we bring you a special Kerry Packer special. The legend lives on, not only here, but now at an Australian artists exhibition, and of course 'Our James' (James Packer) continues to fly the flag and do the family legacy proud with his Crown Limited empire. Not only that, we also cover the pending return of KP to Australian television in an ABC mini series tipped to hit the jackpot, and Network Nine is bringing back 'Underbelly', complete with gambling themes.Media Man and Gambling 911 present The Kerry Packer Special...
Kerry Packer & Friends...
Kerry Packer & Friends - NG Art Gallery - 7th Dec - 24th Dec 2010
3 Little Queen Street
Chippendale, NSW Sydney AUSTRALIA
Tuesday - Saturday 11.00am - 5.30pm
Ok punters, here's the rundown. The artist - storyteller is Gina Sinozich. She's an 80 year old, Croat, Sydney based artist who paints in order to help recycle memory. Sinozich's latest exhibition, Kerry Packer and Friends, is her first solo commercial effort in Sydney and is tells the story of the legendary Kerry Packer. She covers the unique personality and complexities of a legend who was known for his astronomical wealth, super whale gambling exploits, running his business with an iron fist, and colourful run ins with the Australian government, amongst other things.
Sinozich migrated down under to Australia is 1956 and began to paint at the age of 75, now having work in Australian and New Zealand corporate and public collections. Her show showcases Packer as 'one of us' rather than the untouchable media tycoon. Sinozich was inspired to tell the story on the premise that we often hear bad before good. This tribute to KP is generous and reveals alot of the most powerful men in the world, who in 2004, was estimated to have a net worth of AUD 6.5 billion. The work of Sinozich will be showcased at NG Art Gallery from the 7th-24th of December and is certain to excite audiences, punters, art lovers or both. A fews Aussie commentator think this blows away much of the art that American gambling tycoon Steve Wynn shows off. Maybe Wynn might like to make a purchase of some classic Packer creations.
Sinozich says Packer gave back to society in a meaningful way and the series was intended to stand as a testament for this man's intrinsic goodwill after his death in December 2005. She recites a story that fuelled her initial interest in Packer, "...one lady said that she was on George Street with two little kids behind her and she was running...running to go on the train, and he (Packer) stopped her and said, 'don't you have a car?' and he wrote a cheque for her and said here, 'buy yourself a car'." Sinozich also fondly recalls, "...when he was playing in casino in Perth he won so much money and the girl who was serving wine...he asked her, 'do you have a mortgage on the house?' she said 'yes', then he wrote a cheque for AUD 600,000."
The talented, even cunning, artist worked like a Trojan horse for a fortnight and managed to produce 26 paintings that deeply explore her subject's nature, removing much of the mystic of Packer as an uncompromising media mogul. All the characters in Sinozich's work have a yarn to tell, and most aspects of his life are covered... birth, death, and much of the in between. Make no mistake, the works are smart, and unique, and are tipped to become collectors items.
The work is relatively simple, but full of life, and has been described as "traditional representational painting", which one may argue is a dying art. We think KP would have liked the tribute, and we await word to see what living members of the Packer clan think of the works.
Kerry Packer Legend To Return To Australian TV In Cleo Mini Series...
Packer is to return to life on Aussie TV via new ABC drama Paper Giants: The Birth Of Cleo (not to be confused with the Cleopatra slot game).
Australian readers may recall the public backlash to the introduction of the super sexy womens’ title in 1972. There were Cleo lovers and haters, but we're still talking about it today, so it made an impact, which is better than many of today's rags.
Rob Carlton will play a young Packer opposite Asher Keddie as publishing pioneer, the sexy and smart Ita Buttrose.
Rumours of a sexual relationship between Packer and Ita around the time of Cleo magazine's start off, but this won't be a focus on the mini-series, due to air next year.
Buttrose, who first made her mark as the magazine's editor, was a consultant on the production.
"If there was a supposed affair it didn't happen in this timeframe. I have no idea if there was, we didn't raise it with her," Edwards said.
There ABC publicity brief has whet our appetite for lots of Packer classic stuff and enough scandal to keep us coming back for more.
"It's 1972. Skirts are up, pants are down. Girls can have anything: Fabulous careers, fashionable clothes and oral sex," spruiks the promo.
The drama cleverly follows the death of Sir Frank Packer and the rise of his second son, who defies even family expectation to succeed, in a way no one could have expected.
"It was a real turning point in Kerry's career. It was a period when he made his first big move and it was an astonishing success and one against the odds in some respects," Edwards said.
Cleo magazine itself was a fine, yet controversial work, and introduced the nude male centrefold and sexual hits, tips, tricks and more for women. Media Man friend, actor Jack Thompson, is tipped to have his racy centrefold recreated. Something about a 6th finger, down there.
ABC TV by all accounts have taken a calculated risk on the series. Most quarters of society, both insiders and outsiders we've chatted with believe the gamble will pay off with a tidy jackpot, and whispers already circulate as to how many awards the show and actors will pick up.
Nine's David Gyngell Respects Packer History; PBL Becomes Nine Entertainment Co...
KP put Publishing & Broadcasting Media on the map and grew it to become arguably the biggest media brands in Australia.
PBL - the name, is now history, since Bondi Beach based chief executive, David Gyngell, rebranded it with Nine Entertainment Co.
Gyngell, who announced the rebranding at Nine's 2011 program launch in Sydney on Friday, advised the new name would be more recognisable to the public and large and went on to emphasise Nine's broad range of businesses, which sport Nine, ACP Magazines, Ticketek and NineMSN.
The recognition factor is important since the firm is likely to be floated on the Australian Stock Exchange by its private equity owners, CVC Asia Pacific, in the first half of next year.
It's understood that a strong level of support from a host of retail investors will be key to the $5 billion-plus float's chances of a jackpot.
Gyngell wisely acknowledged it was not an easy decision given he is the late Kerry Packer's godson and great mate of James Packer. History buffs, just in case you wondered, PBL was formed way back in 1994 when KP merged Nine with ACP (Australian Consolidated Press).
"PBL has a long association with the Packers so personally I don't take that lightly. But it's modernising a business that needs to be publicly known. We don't have the luxury of having James Packer or another mogul giving the company real gravitas."
Other media updates down under include Network Seven being backed by Kerry Stokes and Network Ten's board now has James Packer, News Corporation director Lachlan Murdoch, mining magnate Gina Rinehart and WIN TV owner Bruce Gordon.
"Nine is the biggest thing that we have and it is also the thing that supports all the other companies in the best possible way," Gyngell said. "It will be a new year. We are starting again.
Nine confirmed its crime drama Underbelly would come back with a series set in the roaring 20s in Sydney as well as 3 Underbelly movies! And, get this, a good spot of gambling will also be featured.
Australian gambling companies are expected to report modest growth in earnings this reporting season as consumers rein in their discretionary spending and casino operators face tough competition from overseas.
"Gambling is part of discretionary expenditure, so I'm anticipating that gambling expenditure will be down," Morningstar gaming analyst Ross MacMillan said.
Earnings in the gambling sector may grow two or three per cent, but "It's going to be very subdued earnings growth if we see any at all," Mr MacMillan said.
The outlook for the current financial year was expected to be very cautious and limited in detail.
Mr MacMillan anticipated most companies would hold off providing guidance until their annual general meetings when they would have at least three months of performance under the belt.
The big issue for Tatts Group and Tabcorp would be the source of future growth, he said.
Tatts and Tabcorp hold a duopoly over poker machines in Victoria outside of the Crown casino in Melbourne. The Victorian poker machine licence expires in 2012.
Tabcorp was recently awarded a new wagering and betting licence in Victoria, winning it over Tatts. The wagering licence allows Tabcorp to offer wagering on thoroughbred, harness and greyhound racing and other sporting events.
Lower gambling expenditure would affect revenues, so gambling companies would have to look at cutting costs, Mr MacMillan said.
He said Tatts would be looking to strip out as many costs as possible from the NSW lottery business it acquired in March 2010.
Tatts also would think carefully about the South Australian lottery business, which is likely to come up for sale in the next 18 months.
Mr MacMillan said the main issue affecting the Tabcorp results would be the recent demerger of its casino operations - now known as Echo Entertainment Group - which would make Tabcorp's accounts "messy".
An issue facing casino operators Crown and Echo was the size of the capital expenditure needed to revamp their casinos so they could compete with big new casino-resorts in Singapore and attract more VIP gamblers (high rollers) from China.
"This is a real issue: whether it (capital expenditure) will continue in the future," Mr MacMillan said.
Fat Prophets gaming analyst Greg Fraser said consumer spending had been weak and was likely to be reflected in gaming results at the "grind end" of the market.
Mr Fraser said he expected a reasonable result from Tatts Group.
Although a larger proportion of Tatts' earnings now came from lotteries, gaming operations were likely to attract attention because that's where uncertainty lay.
"Having missed out on the Victorian wagering licence, it'll be interesting to see what they (Tatts) say about their future now and what their plans might be," Mr Fraser said.
Tabcorp also needed to detail its plans for the new Victorian wagering licence and explain how the company would replace gaming machine earnings once they disappear in 2012, he said.
Among the casino operators, Crown's result was likely to be stronger than that of Echo Entertainment, largely because Crown had spent its money on refurbishments and re-organising its gaming floors sooner and, arguably, more effectively than Echo.
Much of the Star City refurbishment was aimed at non-gaming activities, so the casino's success over the next year should be measured by the increase in visitation numbers.
"In that sense, it's the outlook statement for Echo this time that is perhaps more important than this year's financial result," Mr Fraser said.
Monday, April 24, 2023
Advertising News Media Blog: SEO for Business
SEO for Businesses
In today's digital landscape, businesses must harness the power of search engine optimization (SEO) to stay competitive and thrive. In this comprehensive guide, we'll explore the numerous benefits of SEO for small businesses and provide actionable tips to help you maximize your online presence.
Introduction to SEO for Small Businesses
SEO is the process of optimizing your website and online content to improve your visibility on search engines like Google. By implementing effective SEO strategies, small businesses can enjoy a myriad of benefits, such as increased organic traffic, better user experience, and higher conversion rates.
Increased Visibility and Brand Awareness
SEO helps small businesses rank higher on search engine results pages (SERPs) for relevant keywords. This increased visibility leads to greater brand awareness, as users are more likely to discover and engage with your business online.
Actionable Tip: Perform keyword research using tools like Google Keyword Planner to identify high-traffic keywords relevant to your business.
Enhanced User Experience
Optimizing your website for SEO often involves improving user experience (UX), such as faster loading times, mobile responsiveness, and intuitive site navigation. A better UX leads to higher user engagement, lower bounce rates, and improved search rankings.
Actionable Tip: Conduct a site audit to identify areas for improvement and implement changes to enhance UX.
Cost-Effective Marketing
Compared to traditional marketing channels, SEO is a cost-effective way to reach your target audience. By investing in SEO, small businesses can generate a higher return on investment (ROI) and allocate their marketing budget more efficiently.
Actionable Tip: Focus on creating high-quality, shareable content to attract organic traffic and backlinks, reducing your reliance on paid advertising.
Targeted and Sustainable Traffic
SEO enables small businesses to attract targeted traffic by ranking for industry-specific keywords. This ensures that the visitors to your site are interested in your products or services, increasing the likelihood of conversion. Additionally, effective SEO strategies result in sustainable, long-term traffic growth.
Actionable Tip: Create and optimize content that addresses the needs and interests of your target audience.
Improved Conversion Rates
By attracting targeted traffic and providing an exceptional user experience, SEO can lead to higher conversion rates. Users who find your website through organic search are more likely to convert into customers, as they are actively seeking solutions that your business offers.
Actionable Tip: Optimize your website for conversions by using clear calls-to-action (CTAs) and simple, user-friendly forms.
Establishing Authority and Trust
A well-optimized website with valuable content and a strong backlink profile establishes your business as an authority in your industry. By ranking high on SERPs, users perceive your brand as trustworthy, which can significantly impact their purchasing decisions.
Actionable Tip: Produce high-quality, informative content and collaborate with industry influencers to build your online reputation and earn valuable backlinks.
Competitive Advantage
Investing in SEO helps small businesses stay ahead of the competition by ranking higher on search results for relevant keywords. By dominating the search results, you can capture a larger market share and increase your brand's visibility.
Actionable Tip: Perform a competitive analysis to identify the strengths and weaknesses of your competitors' SEO strategies and capitalize on any gaps in the market.
Long-term Success
SEO is a long-term investment that can yield significant benefits over time. As search engines continue to evolve, businesses that prioritize SEO will be better equipped to adapt to changing algorithms and maintain their online presence.
Actionable Tip: Stay updated with the latest SEO trends, SEO Tools and best practices to ensure your strategies remain effective and future-proof.
Conclusion
By leveraging the power of SEO, small businesses can enjoy numerous benefits, including increased visibility, enhanced user experience, cost-effective marketing, targeted and sustainable traffic, improved conversion rates, authority and trust establishment, competitive advantage, and long-term success. To maximize these benefits, consistently monitor and refine your SEO strategies to stay ahead in the ever-changing digital landscape.
Thank you for visiting the Media Man Group, including Media Man Australia and Media Man Int.
Friday, April 21, 2023
Advertising News Media Blog
Advertising News Media Blog
Casino gambling is colorful and dramatic and theatrical. - Steve Wynn (Wynn Resorts)
HONG KONG, Feb 23, 2012 - Working closely with Hong Kong Disneyland Resort as one of its top-performing hotel partners, SkyCity Marriott proudly launches Hong Kong Disneyland's new 2-Day Ticket. Guests can now enjoy two magical visits to the Park with just one ticket.
With the new 2-Day Ticket, which costs only HK$100 more than the 1-Day Ticket, guests can enjoy flexibility in visiting the Park on any two days within a seven-day period. With every purchase of any two Hong Kong Disneyland Tickets at the concierge, guests will receive a complimentary special edition Toy Story Land Shopping Bag. Both 1-Day and 2-Day Tickets are now available at the hotel's concierge (refer to appendix A for price table).
To mark the launch of the new ticket type, guests who pre-book the Magical Escape Room Package to stay at the hotel between 1 March to 30 June 2012 will receive a complimentary upgrade from the 1-Day Ticket to a 2-Day Ticket as part of this exciting Hong Kong hotel deal. Guests can take their time to fully explore the Park and meet their favorite Toy Story friends in its latest Toy Story Land.
The Magical Escape Room Package is available for booking, Monday to Sunday, from HK$2,088+ per night. The Package includes a Deluxe Room one-night stay, two adult Hong Kong Disneyland Park Tickets and buffet breakfast for two. Reservations can be made through skycitymarriott.com or by calling (852) 3969 1888 (refer to appendix B for room package and promotion details).
Located just 20 minutes away from the Hong Kong Disneyland Resort, SkyCity Marriott is one of the closest hotels in Hong Kong to the theme park. Due to its proximity, our 5 star Hong Kong hotel is popular among local Hong Kong residents and short-haul leisure travelers from South East Asia, who wish to visit Hong Kong Disneyland and experience five-star luxurious accommodations.
SkyCity Marriott first launched the Magical Escape Room package in 2009 and it is has been one of the most popular room packages, especially among families. The room package has been specially designed to cater to this market with the inclusion of Hong Kong Disneyland Park Tickets and buffet breakfast. To provide a seamless and hassle-free experience, SkyCity Marriott offers complimentary shuttle bus service to and from the Hong Kong Disneyland Resort on a daily basis -- 10am from SkyCity Marriott to the resort, 8:45pm from the resort to SkyCity Marriott.
In addition to our unparalleled holiday offer for families and leisure travelers, guests can also enjoy the hotel's five-star facilities -- 24-hour gym, 27-meter indoor heated swimming pool, sauna, steam room and Jacuzzi. For golf enthusiast, the SkyCity Nine Eagles Golf Course is at the door-step of the hotel. Traveling out of the hotel is convenient with complimentary shuttle bus service to Tung Chung MTR station and the Airport. To reach town, guest can take the Airport Express Line, which is connected to the hotel via AsiaWorld-Expo.
About Hong Kong SkyCity Marriott Hotel Nestled on the edge of Lantau Island and on banks of the South China Sea, the Hong Kong SkyCity Marriott Hotel offers a refreshing escape from the bustling city. A five-star luxury hotel, the Hong Kong SkyCity Marriott Hotel provides luxurious accommodations with 658 guest rooms, 13 premium meeting rooms for corporate events, houses five restaurants for a variety of dining options and offers pampering spa treats at the boutique Quan Spa. Transportation to the hotel is a breeze as the hotel is located next to the Hong Kong International Airport and is just a 28-minute train ride (Airport Express Line) away from Hong Kong's central business district. For the leisure travelers, they can enjoy the convenience of the hotel being located near Hong Kong's famous tourist attractions -- Disneyland, Ngong Ping 360 and the Tian Tan Buddha. This modern day oasis is perfect for conferences, business travelers and leisure guests seeking the best of both worlds -- the luxury and convenience of contemporary living set in peaceful tranquility.
About Hong Kong Disneyland Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy. Hong Kong is one of only five locations in the world that is home to a Disney theme park and the many Disney characters that are beloved the world over, such as Mickey, Minnie, Donald, Stitch and Buzz Lightyear. Since the Grand Opening in September 2005, Hong Kong Disneyland has received more than 31 million Guests from around the globe. Through the unique product offering and the world-class service provided by the 5,000 strong Cast at the theme park and the two hotels, the Resort has received outstanding Guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors.
Today the Girlfriend Rimmel Model Search was held at Westfield, Parramatta, with celebs such as Johnny Ruffo and 'Young Men Society' thrown into the mix.
Sydney is the third stop in a national tour of the country, offering teen Australians a once-in-a-lifetime opportunity at international stardom. The Girlfriend Rimmel Model Search stands as Australia's most esteemed modelling initiative, launching the career of some of Australia's most celebrated modelling faces including Catherine McNeil, Alyssa Sutherland, Abbey Lee, Pania Rose, Samantha Harris and Ruby Rose.
As Australia's favourite teen magazine searches the nation to uncover fresh modelling talent, all teenage girls aged 13 years and over are encouraged to attend the roadshow at Westfield Parramatta today.
The overall winner of the 2012 Girlfriend Rimmel Model Search will receive a two-year contract with Chic Management and an opportunity to meet Next Model Management in New York; an all-expenses paid trip to Sydney for the finalists' fashion shoot; an appearance in two fashion shoots for Girlfriend magazine and a one-year supply of Rimmel London products.
The 22nd annual Girlfriend Rimmel Model Search for 2012 arrives in Sydney this morning, searching for the freshest modelling talent.
News Backgrounder...
Maddison Coluccio in Girlfriend magazine model search...
Maddison Coluccio is chasing a career on the catwalk under the watchful eyes of her big sisters.
The Ashcroft teenager has been shortlisted in the Girlfriend Rimmel Model Search.
Now in its 22nd year, the competition was instrumental in the careers of internationally recognised models such as Samantha Harris, Catherine McNeil and Abbey Lee Kershaw.
While Maddison said it would be "really cool" to win, she was most looking forward to the competition process.
"I really like all of it. It's exciting going through the costume changes and hair and make-up," she said. "It can be competitive but mostly just fun. If I get upset my big sisters Elyce and Lauren are usually there to cheer me up."
The teen advised her family is supportive and keeps her grounded.
"I know the whole cliche of real beauty coming from within and I totally agree," Maddison said.
"My family and friends are always there for me."
The competition arrives in Sydney this Saturday from 9am at Westfield Parramatta - the third stop in a national tour.
The overall winner will receive a two-year contract with Chic Management and an opportunity to meet Next Model Management in New York, an all-expenses-paid trip to Sydney for the finalists' fashion shoot, an appearance in two fashion shoots for Girlfriend magazine and a one-year supply of Rimmel London products.
Monday, April 10, 2023
Advertising News Media Blog: Property is a system of rights that gives people legal control of valuable things, and also refers to the valuable things themselves.
Property is a system of rights that gives people legal control of valuable things, and also refers to the valuable things themselves. A thing or things belonging to someone; possessions collectively. "he wanted Jane and her property out of his penthouse"
Advertising News Media Blog: SLEEPY REAPER COFFEE CO. Super rabbit running on high octane or rabbit on endangered species list? Wabbit not sleeping!
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Sunday, April 09, 2023
Advertising News Media Blog: News, Affiliates, SEO, Content, Digital Business, Agencies, Media, News Media...
Advertising News Media Blog