Saturday, September 24, 2022

Advertising News Media Blog: The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate

The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate


Social Media

Greg Tingle

Search Engine Land has partly and significantly opened up the Pandora's Box of Google's algorithm, including the CTR (Click Through Rate) and all, backed up by some Google and government documentation, witness type statements and quotes, and even a series of quotes and tweets from Google taken from over a decade plus. Fool's Gold or authentic gold? Authentic I say, having witnessed much in the digital landscape in a career spanning over three decades.. What I learned at the likes of the Google business conference, as well as Telstra, Optus, ID Media, PSI Net and even our Media Man, makes me believe Search Engine Land news investigation unit and co may have discovered quite the Holy Grail of search engine algorithms and related secrets. Now we are going to further fine tune our strategy as we continue to move forward in the digital publishing universe. One click at a time towards Google Business and search treasure.

Tuesday, September 13, 2022

Advertising News Media Blog: Paid Content Subscription Platforms Market Top Leading Players with Strategies: Substack, Revue, Mailchimp, Medium, Stratechery.

Paid Content Subscription Platforms Market Top Leading Players with Strategies: Substack, Revue, Mailchimp, Medium, Stratechery.



The recent Paid Content Subscription Platforms study covers the global market value, segmentation, sales, share, and expansion. This study research looks at historical evidence as well as current technology to assess the primary driving forces impacting the global Paid Content Subscription Platforms market’s growth. The study also covers expert advice to help consumers in reflecting on their growth objectives and building smarter decisions. The opportunities and restrictions that will virtually surely affect demand development are frequently considered in Paid Content Subscription Platforms business research.

The research also includes a cross-sectional assessment of the global Paid Content Subscription Platforms field, which includes demand estimates and predictions for all industries across various geographic areas. The study examines new technologies as well as recent breakthroughs that are projected to promote market growth in the next years. The study’s purpose is to give detailed market segmentation by products, end-user, application, and regions, and a thorough study of the global Paid Content Subscription Platforms market. In the following years, the global Paid Content Subscription Platforms industry is predicted to explode.

Key Players in the Paid Content Subscription Platforms market:

Substack

Revue

Mailchimp

Medium

Stratechery

Power+

OnlyFans

Patreon

Chargebee

Pico

Recurly

Beijing Logicreation Information & Technology ( iget )

Shenzhen xiaoe-tech

Beijing Zhizhe world Technology Co., Ltd.

Sspai


Accessing official documents, blogs, and press releases of businesses participating in the Paid Content Subscription Platforms business, as well as interviewing business executives and authorities, are all important sources. This market research report gives actionable insight into important players. According to the study, the market and industry are characterized by a variety of in-depth, influential, and stimulating effects. The Paid Content Subscription Platforms industry analysis goes into great length about industry definitions, classifications, requirements, and market overviews, as well as product features, manufacturing processes, cost structures, and raw materials. The report is designed to understand key manufacturers to examine the value, sales, market share, and future development plans. It also defines, analyzes, and characterizes the market competitive landscape, Paid Content Subscription Platforms market trends, growth factors, and SWOT analysis.

Paid Content Subscription Platforms Market Types:

Annual Subscription

Quarterly Subscription

Monthly Subscription


Paid Content Subscription Platforms Market Applications:

Companies

Individuals

Others


This market report provides detailed information to help in the interpretation, scope, and applicability of this analysis. It contains a market overview for Paid Content Subscription Platforms as well as growth analysis and projected and historical cost, demand, revenue, and supply data. A thorough review and assessment were carried out during the report’s development. Customers will benefit from the report’s extensive insights into the sector. This research also examines a variety of market prospects, including benefit, productivity, product pricing, capacity, supply, demand, growth rate, and forecasting, among other things. PESTEL and SWOT analysis of a new proposal, as well as an investment return analysis, were included in the report’s conclusion. The global Paid Content Subscription Platforms Market document provides a variety of financial words such as shares; expense, sales, and profit margin to help you better comprehend the many economic aspects of the firms.


Why Invest In the Report?

•This report elaborates the collected data, statistical analysis, strategies on development and sustainability, planning, and investment.

• The key stakeholders that have played an important role in mobilizing the Paid Content Subscription Platforms industry’s economic growth are intensively studied in this report.

• The activities pertinent to the trade of goods and services, and investment and exchange experiences in the market are summarized.

• The report focuses on the nature of work in the segments of the Paid Content Subscription Platforms market, employability, financial inclusion, climate change impact, and more.

• The report has also touched upon the legal and policy frameworks in the Paid Content Subscription Platforms market.

• The investment opportunities for the market players in near term and in future are given in the report.


References:

Orbis Research

Wikipedia

Google

Sunday, September 04, 2022

Advertising News Media Blog: Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update

Google On Why Helpful Content Update Appears Quiet; Google's Danny Sullivan with an update



A Continuing Effort...

The impact of Google’s helpful content update may appear minimal because the intent is to refine the signal over time.

Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.

Danny Sullivan of Google explains:

“Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.”

Reports that the update is quiet got the attention of Google’s Search Liaison, Danny Sullivan, who addresses the situation in a series of tweets.

Danny Sullivan Twitter

Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.

I also get that when we announce an update, there are the memes and the gifs and the jokes and the OMG the sky is falling reactions that can even make me laugh. But updates don't necessarily mean a big giant shift. If you have good content, you're generally fine...

It wouldn’t remove content. It just might have dropped out of the index for a variety of unrelated reasons. You might inspect & request recrawl.

Media Man says: Just as Google recommended, have helpful content, and remain Google friendly. You and your readers are not going to notice the changes overnight. Keep producing quality and unique contact and follow the guidelines.

References

Google

Danny Sullivan (Google)

Search Engine Journal

Search Engine Land

Social Media Examiner







Saturday, September 03, 2022

Advertising News Media Blog: Betting Controversy on ESPN During Serena Match (Gambling911)

Betting Controversy on ESPN During Serena Match (Gambling911)


"Holy s*** Caesars is paying a lot of money to sponsor the U.S. Open Tennis telecast and this doofus says let’s not encourage Gambling," Gambling911.com's own Thomas Somach reported Friday night while watching Serena Williams take on Ajla Tomljanovic.

ESPN had the odds up on Serena provided by Caesars to win the title and those odds were being slashed.  Commentator John McEnroe was mentioning this when the other announcer, Pat McEnroe, chimed in and said "let's not encourage gambling."

Huh?

"I’m sure he’s going to be in big trouble for that I’m listening closely now waiting for the apology waiting for him to say it’s OK to gamble," Somach said.

"(This) reminds me of the time a few years ago when Miss America contestants in Atlantic City were instructed not to smoke, drink or gamble in public lest it hurt the image of Miss America.

"The casinos complained and the restriction on gambling was lifted."

Soach questioned how ESPN could show an ad for Caesars and then say don’t use the product.

"It’s like advertising dishwashing detergent but then at the end of the commercial telling people it’s a bad product, don’t buy it."

- Tyrone Black, Gambling911.com

Social Media

Greg Tingle

So the odds are that ESPN has a solid sports betting deal, and the odds are that not all the ESPN commentators are big fans of the arrangement! That's sports business. Odds are hundreds of folks will read this. You can bet on it sport! Ha.

Thursday, September 01, 2022

Advertising News Media: News, Pop Culture, Entertainment, Sports, Gaming, Creative, Social Media and more

Advertising News Media

News, Pop Culture, Entertainment, Sports, Gaming, Creative, Social Media and more

Hitwise Australia award finalist Media Man Australia website and network available for advertising, media and publicity campaigns

Buy and Sell advertising, text links, banners, product / brand placement, social media inclusion, editorial, buzz and more via Media Man Int and Media Man Australia

Website network available for media, advertising and publicity campaigns via Media Man website network: Australia-wide and global opportunity

Pop Culture websites that we love: Media Man Int and Media Man Australia list

SMH Media & Marketing continues to impress

LinkedIn Wins Media Man 'Platform Of The Month' award

Search engine war just about over; Google vs Bing vs Yahoo! vs Web Wombat vs Altavista - Who or what was that?

Search Engine Directory - Media Man Int and Media Man Australia

Search Engine Journal wins Media Man 'Website Of The Month' and 'Search Website Of The Month' award

Podcast Of The Month: Marketers That Matter® Releases Podcast, "MTM Visionaries"

Karrion Kross wins Media Man 'Wrestler Of The Month' (Men's Division)

Wrestling Promotion Friendly Wars

BJ Penn wins Media Man 'Martial Artist Of The Month' and 'Combat Sports Website Of The Month' awards

Combat sports online portfolio: Media Man Int and Media Man Australia

News, Politics, Art, Illustrations, Creative, Content and more showcased via Media Man Facebook and social media; Art and news do mix

Creative Arts: Media Man Instagram and Facebook Top Picks; Photography is Photo Art

Art goes online in the new world situation

Gambling Movies List via Media Man

The Great Aussie Promoters

Interviews with leading Australian and international business leaders and entrepreneurs via Media Man Int and Media Man Australia

Give him a tingle