Tuesday, June 16, 2009

New Landmarks For PartyCasino.com and PartyBingo.com More Additions To World's Largest Online Casino As Number Of Games Doubles In Six Months

Gibraltar -- 16th June – www.partycasino.com and www.partybingo.com are both currently offering record jackpots that are waiting to be hit! The PartyCasino.com Gold Mega Jackpot is at a record level and stands at over $2.4 million, while the PartyBingo.com jackpot in the Lillac Lounge is industry leading at over £63,000 and is rated as highly winnable by independent comparison checks.

Gold Mega Jackpot games on PartyCasino.com include The Godfather, Super Star, Super Joker, Super Fortune Wheel, Super Mystic and Mega Fortune Wheel. PartyCasino.com now offers over 120 games and pays out well over $10 million EVERY DAY to players. The world’s largest online casino continues to expand rapidly - in fact the number of games on PartyCasino.com has DOUBLED in just six months and there are a lot more to come! The latest release has seen dozens of new games added with the highlights being the in-house developed dinosaur themed Raptor Island and online casino classic Cleopatra. They join the group of Cryptologic licensed Marvel games, Wagerworks games like the very popular Monopoly and Next Gen slots such as Dolphin Reef.

With rights acquired from Frank Sinatra Enterprises (FSE), a joint venture of the Sinatra Estate and Warner Music Group, PartyCasino.com has also developed the Sinatra Slot - a five-reel, 20 line slot game with a Sinatra Big Band feature. Play through the three ages of Frank in Hollywood, Las Vegas and New York, collecting and writing big band tunes on the way. The game features an accumulating bonus trigger; collect a Treble Clef for each reel to build up a Sinatra track at the top of the screen. Complete the track to see Frank sing a classic track and then get a chance to write your own number in the Big Band Bonus feature. The minimum bet is $0.01 and maximum is $1,000. To celebrate the recent introduction of this innovating slot, PartyCasino.com is offering the chance to win trips to New York, Las Vegas or Hollywood and free spins until July 7 – see http://www.partycasino.com/news/newsletter for more details. Other highlights include film themed slots such as Mission:Impossible, The Terminator, Top Gun, Saturday Night Fever, Gone with the Wind and Rambo.

The PartyBingo.com jackpot in the Lilac Lounge is now over £63,000, the largest in the industry at the current time. It is rated by independent adjudicators to be one of the most ripe to be hit and the ball count has been increased to 37 make it easier to hit!

A PartyGaming spokesman said: “PartyCasino.com is a completely different product to what it was six months ago with so many great new games added. The Gold Mega Jackpot just continues to grow and grow past previous record levels – we’re surprised it hasn’t been hit yet. At the same time jackpot hunters are going to find PartyBingo.com very attractive, £63,000 would be a seriously big bingo win!”

PartyGaming Plc is the world’s leading listed online gaming company. Founded in 1997, the Group is a constituent of the FTSE 250 share index and the FTSE4Good Index Series, which measures the performance of companies that meet globally recognised corporate responsibility standards. PartyGaming’s shares are listed on The London Stock Exchange under the ticker: PRTY. PartyGaming’s principal brands are: PartyPoker.com, PartyCasino.com, EmpirePoker.com, PartyBingo.com, PartyGammon.com, PartyBets.com, PartyMarkets.com and Gamebookers.com.

PartyGaming is regulated and licensed by the Government of Gibraltar and is certified by GamCare as a responsible gaming operator. For more information, please visit www.partygaming.com

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Wednesday, June 10, 2009

PARTYPOKER.COM AND PARTYCASINO.COM LAUNCH NEW GLOBAL CAMPAIGN

PARTYPOINTS STORE TO BE IMPROVED AT END OF JUNE

Gibraltar – 9th June 2009 – An exciting new global campaign has been launched for both PartyPoker.com and PartyCasino.com.

Extensive worldwide customer research helped PartyPoker.com and PartyCasino.com develop a new proposition and this is delivered through the new strapline ‘Feel it’. The research identified ‘it’ as the intense rush as the river card is turned or the wild anticipation as the roulette wheel begins to slow. In fact ‘it’ is something different to every player and with its range of new games, promotions and tournaments PartyPoker.com and PartyCasino.com are constantly innovating to deliver the best customer experience in online poker and casino.

The campaign will roll out on TV, online, billboards and in press in territories worldwide. At the heart are thrilling TV commercials for both PartyPoker.com and PartyCasino.com that show players caught up in a whirlwind of excitement. The whirlwind captures the journey of the game for poker and the fun and excitement of casino as players enjoy the games in a virtual world. The campaign also sees the introduction of a redesigned logo.

The television advertisements were filmed on the biggest stage at the famous Shepperton Studios in the UK where so many blockbusters including the Bond movies are shot. All the action was overseen by Hollywood film director Paul WS Anderson - his experience in directing Event Horizon, Resident Evil and Alien versus Predator was key to delivering the action packed footage. A look at the tv ads can be found at http://www.partypoker.com and http://www.partycasino.com

The campaign was created by Leeds based agency Home, in conjunction with PartyGaming’s in-house team.

A PartyGaming spokesman said: “The new campaign has gone global and you will already see the brand changes when you log on to PartyPoker.com and PartyCasino.com. PartyPoker.com has just launched the Million Dollar Hand promotion for June, while PartyCasino.com is the world’s largest online casino and is continuing to expand at a rapid pace. The Gold Mega Jackpot at PartyCasino.com currently stands at just over a record breaking $2,281,000 and is waiting to be hit!”

At the end of June, PartyPoker.com will be improving the PartyPoints store. Customers are advised to hold on to their PartyPoints until then to make the most of the changes that will be introduced. See http://www.partypoker.com for more details.

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